Fashion Project
Professor Millero
TEXTILE, APPAREL & RETAIL ANALYSIS
1. Pick a sustainable priority & explain in detail: history, relevance, data, etc.
2. Profile 3 brands/retailers focusing on this priority: • History • USP – unique sales proposition • Business strategy • SWOT
3. Create a new concept: • Discuss idea, strategy, USP • 6 month plan – not necessarily financial, but how you will execute plan • Consider sourcing and supply chain decisions
4. Concept examples: • what your concept looks like: detailed flats, illustrations, in-store renderings,
fixtures, planograms, marketing, etc.
5. Conclusion: • Discuss improvement to the triple bottom line • Your concept vs. competitors reviewed • Consider: improvement of the carbon footprint of concept vs. traditional
competitors • Closing thoughts
FINAL PROJECT due: week 14
Sustainable Priorities
FINAL PROJECT due: week 14
Final Project:
Sustainable Priorities Project Description:
1. Pick a sustainable priority & explain in detail: history, relevance, data, etc.
2. Profile 3 brands/retailers focusing on this priority: • History • USP – unique sales proposition • Business strategy • SWOT
3. Create a new concept: • Discuss idea, strategy, USP • 6 month plan – not necessarily financial, but how you will execute plan • Consider sourcing and supply chain decisions
4. Concept examples: • what your concept looks like: detailed flats, illustrations, in-store renderings, fixtures,
planograms, marketing, etc. 5. Conclusion:
• Discuss improvement to the triple bottom line • Your concept vs. competitors reviewed • Consider: improvement of the carbon footprint of concept vs. traditional competitors • Closing thoughts
Project Rubric:
Evaluating Item 20 points 15 points 10 points 5 points 0 points 1. Introduction &
Conclusion Priority was clearly covered with data and information on its position in sustainability and the marketplace
Priority was introduced and clear
There is a sense of the sustainable priority
Priority is unclear No priority information
2. Brand profiles 3 brands were covered thoroughly with data and company information
3 brands were covered clearly
3 brands were covered
Minimal brand information
No brand coverage
3. New concept New concept is creative and well developed/planned
New concept is clear
There is a sense of a new concept
New concept is unclear
No new concept
4. Concept example
Concept example is creative, unique and well presented
Example is well presented
Example is presented
Another brand’s example is given
No example
5. Presentation Presentation was clear, creative and all points were well covered
Presentation covered all points
Presentation was clear, but did not cover all points
Presentation was unclear
No presentation
Total: 100 points 75 points 50 points 25 points 0 points