MARKETING ETHICS
The ethical lapse is concerned with the idea of misleading structure of marketing where the ethical polices are ignored or under seized. It is about damaging the society on a whole. The market has a diversifying nature and structure where people are more concerned about the policies made according the prestigious social structure. In the market the brand needs recognition to increase their sale value and the place to hold for long. Ethical issues are concerned with the application of the organizational issues where people are more prone to know about product and the organizations is relevant to the structure of principles for brand quality and image in the society. The ethical marketing issues are represented in the any organizational structure are although these issues are common and the marketing management is required to deal with such issues that have an great impact on the social norms and the financial concerns of the company (Dacin, Dacin and Tracey, 2011).
The world is growing economically and financially. It has been facing social development issues related to the ideas development where a number of organizations are working to get more and more output from market. The market is facing new challenges according to the need and development of the marketing techniques and the growing market needs. The organization needs strict policies in order to follow rules and great procedural polices to cope with the high risk investment and marketing decisions to face unethical behavior. In most of the organizational structures have the marketing polices where employees are unaware of the resources that are representing the decision making process. A number of organizations have been facing the ethical dilemma in international market as well. Such as the case with the Calvin Klein where the organizational structure for this company has been selected to present the ethical issue of the marketing. The company has faced and reflected these issues many times (Marsh, 2004). This marketing ethical issue has been enforced to explain the specific context of the relevant theoretical framework. The reasons are provided with the development where the company marketing polices are presented such as ways to get out of these through leadership structure that is more prone to use the vital policies according to the nature of the society. There are some controversial issues attached to the company’s ethical policies that could be descried as the first policy where the company marketed the product damaging the company and the social structure (Nazir, Yahya and Shujahat, 2015).
During 1980s the marketing polices went against the standards of the society where some had nude pictures were displayed for brand recognition. These pictures arose sexuality in youth and these contained the features of unethical standards in the social media marketing of the company. These photographs portrayed the women dresses portrayed pornography that was inspired by the idea about violence against women and women liberty about wearing the social freedom. Another ethical issue related to market was using the brand name on the men’s under wear. The name was engraved near to naked men dresses line. The publisher and the marketing standards rose their voice against these marketing method that was against social norms. This was against the ethical standards of the society that posed to arose sexuality in young and inspire them to wear and pose like the marketed photos. This gained the negative marketing criticism by using sub standards marketing techniques that were against the social ethics (Shafer-Landau, 2007). These rose the adverse marketing behavior related to the employment matters, corruption, ethical pollution and the human rights about sexuality. Social indicators react according to the marketing strategies of the company. Marketing ethics require taking in to account the social rules and norms followed. The company needs to develop these policies that are most relevant to the social norms.
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