mini project

1. The purpose of this assignment is to develop an Instagram post that will raise awareness and shift public perception about a particular issue related to Business & Society.

1. This assignment is an opportunity for you to conduct research about a particular issue and its effect on different stakeholder communities and organizations. This assignment is also an opportunity to engage with a target audience that might be interested in, yet under-informed about, this particular issue.

1. This assignment fulfills the following learning objectives:

1. Conduct research to gather and evaluate evidence about a particular issue

1. Identify a target audience (including their potential areas of knowledge, curiosity, skepticism, defensiveness, opposition, and resistance)

1. Develop strategies for persuading your target audience to shift their perspective and take action

1. Deepen skills related to perspective taking, social influence, and strategic communication

3. To apply course knowledge and blend multiple ideas in a creative manner.

3. To learn to professionally express and explain ideas.

1. Specific Instructions

0. Choose an issue that is relevant to the class

0. Conduct background research to learn more about this issue, including relevant research as well as common perspectives and prevailing misconceptions that people tend to hold. Locate a minimum of 5 sources that will help you understand your topic, clearly explain your issue, and provide supporting evidence (e.g., statistics, quotes, organizational examples, current events, anecdotes/testimonials, infographics, photographs, cartoons, memes, etc.). Note: A fun way to check the bias of some of your sources: https://mediabiasfactcheck.com/

0. Develop an Instagram post (3-5 images + caption) that includes the following elements:

0. An opening statement where you identify yourself and address your target audience

0. Problem statement that clearly states/explains the core issue, key perspectives, common misconceptions, etc.

0. Examples of the issue from current events and/or organizational case studies

0. Call to action that provides concrete solutions or action items for audience members

1. 3-5 images: The final images for the project can take any artistic form you’d like. The following are common forms for the assignment: paintings, drawings, sculptures, collages, and images either taken from the internet (be careful which images you take) and digital images you create.

EXAMPLE: Fast Fashion

https://www.instagram.com/p/CCNPJ0WA-Mb/?igshid=iullmr5aqvuy