Statistics
Remember, you will be presenting this assignment in class. The presentation is graded, the grade is separate from the grade of this assignment. Also, you might utilize some weekly assignments for some questions if the content of the assignment fits.
YOU MUST INCLUDE A REFERENCE LIST OF ALL THE RESOURCES YOU USED
*Because of the nature of this class and topic, the resources can be of any form; Academic/Non-academic article, Magazine articles, Blogs, Online posts, Videos, etc.
(25 points, 1 point each; sub question worth 1 point each)
1. Provide a description of the company that you picked
I picked a famous food restaurant chain which is MacDonald’s. It started with a barbecue restaurant in 1940 by Richard and Maurice McDonald. It is a big restaurant company that serves about 69 million customers daily in more than 100 countries, and it has about 36,900 branches in 2016.
Source:
https://en.wikipedia.org/wiki/McDonald%27s
2. Did this company missed an opportunity to make a lot of money?
Yes, it missed some opportunities.
a. What was that opportunity?
MacDonald’s missed an opportunity of targeting millennials in the advertisements in which it should keep developing its advertisements according to the current technologies.
Source: http://www.businessinsider.com/heres-where-mcdonalds-went-wrong-2015-5
Also, there was an opportunity when Burger king’s offered ‘McWhopper’ where Burger King’s typed a message to corporate with MacDonald’s to introduce free burger in one day called Peace One Day. This could be a good opportunity to do advertising for their restaurant.
Source: https://www.nbcnews.com/business/consumer/mcdonalds-declines-burger-kings-mcwhopper-offer-n416296
3. Did this company toke advantage of an opportunity which resulted in them making a lot of money?
Yes, McDonald’s took advantages of many opportunities that made it successful.
a. What was that opportunity?
4. What is the company’s logo?
According to its website, it has 4 logos as shown in the picture below.
source: http://corporate.mcdonalds.com/mcd/newsroom/image_and_video_library/logos.html
5. What was some of the major technologies that this company implemented in the last 20 years?
6. What are some of the challenges that the company faced when they implemented those technologies?
a. How did they handled these challenges?
7. If the company did not implement any new technologies in the past 20 years, why did the company refuse to use new technologies?
McDonald’s did not refuse to use new technologies.
8. Do you think that they should implement new technologies? Why?
9. What is their business model?
10. Give an example of a business process that they do?
11. How do they provide CX?
12. Do a SWOT analysis of that company?
13. Using the table on page 23, which competitive advantage strategy do you think that company used?
14. Is their business model customer or product centric, provide brief details?
15. List some of the company’s KPI? Page 41 has examples of company’s KPI
16. From the company you picked, give an example of external transaction?
17. What are some of the business challenges that this company faces or might face?
18. Do they have a centralized or distributed Database system? (your answer must be based on a resource that you read; provide this recourse)
19. What is the difference between the company’s database and data warehouse?
20. What is the market share of this company?
a. Compare it to the market share of their competitors?
21. Give an example of Inbound and outbound marketing that was used by your company?
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(10 Points)
Assuming that you are the SEO consultant for the company that you picked.
1. Provide a list of keywords that your company currently use in their website.
2. Create a list of keywords (at least 10) that you think the company should use to optimize their site for search engines.
3. Put the keywords in a list and rank them on a score from 1-10.
4. Go to https://www.google.com/trends/explore and enter your keywords. Each keyword will have a graph that shows how often it has been used in search queries.
5. Based in the results you got for the ten keywords, what are the top three keywords that you would pick? Why? (provide a screenshot to support your answer)
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(5 points)
List some of the Apps that your company created to improve their CX?
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(5 points)
Summarize your company’s social media campaign; how do they use and manage their social media campaign (IF you used your company for the assignment for Week 8 they you can use the assignment and summarize the information you provided then)
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(5 points)
Looking back that the WHOLE assignment, if you where the CFO/CEO/CIO/CTO of that company what would you do differently? (Give a detailed answer and “I will do the same thing as the CFO/CEO/CIO/CTO” is not an acceptable answer)
Reference List
*If the reference list is missing you will lose at least 10 points