Assignment Due 10/10/2020 APA Format
Final Exam – MRKT 5000
Answer each “numbered” question in a minimum of 250 words. Go beyond reporting on the topic to analyzing the topic…what are the implications, what are the ramifications, how do you compare and contrast A/B, what are the similarities/differences between X/Y? Use business examples (organizations, people, events) to support your response.
1. What is the product life cycle? What are effective strategies used throughout the product life cycle? What can organizations do to avoid decline?
2. What is differentiation and how it is achieved? What is product positioning and how is it used?
3. What are the characteristics of services? How is the marketing mix managed for services? What is service quality?
4. What is the role and significance of supply chain in marketing? What are the strategic issues in channel management and marketing?
5. What the strategic issues and current challenges in retailing? Give 2 examples of strategies and 2 of challenges.
6. What is IMC and why is it more critical in marketing today? What are the roles and objectives of promotion?
7. What is the relationship between PR and advertising? How are they similar and different? How are advertising and PR evaluated?
8. What are is personal selling and how does it differ from other promotion methods? What is sales promotion and how is it used?
9. What influences pricing strategies and decisions? How do legal and regulatory forces impact pricing?
10. What are the influences on pricing objectives? Explain 2 different pricing strategies with examples.