final essay

Hong666
finalessay.docx

Using the readings up till now, and the readings for Class 18 to answer the following questions related to the Daimler Chrysler: Quest to Create “One Company" Case:

· What options should Tom Stallkamp consider in response to the following exchange with Jürgen Schrempp and which option would you recommend?

Why? “Here’s what we’re going to do,” Schrempp said. “You stay close to me. Call me whenever you want. Don’t worry about going through Bob Eaton, and all that kind of stuff.” Stallkamp felt intensely uncomfortable with the idea of circumventing Eaton.

· How did cultural differences between the two companies impact the ability to achieve the benefits and savings (see Exhibits 2 & 4) as well as the overall success of the merger?

· M&A Strategy-what type & strategic objectives to meet levers of value (15 pts)

· Synergy Biases. Cognitive inertia & action Inertia (15 pts)

Clarity & Language (10 pts)

· Other Cases & Concepts (10 pts)

Rubric

Cola Wars 2010 Case

Cola Wars 2010 Case

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeFactors Influencing Rivalry

10 pts

Excellent

8 pts

Good

6 pts

Pass

4 pts

Low Pass

2 pts

Fail

0 pts

No Credit

10 pts

This criterion is linked to a Learning OutcomeFactors Influencing Substitutes

10 pts

Excellent

8 pts

Good

6 pts

Pass

4 pts

Low Pass

2 pts

Fail

0 pts

No Credit

10 pts

This criterion is linked to a Learning OutcomeHow these determine industry profitability

10 pts

Excellent

8 pts

Good

6 pts

Pass

4 pts

Low Pass

2 pts

Fail

0 pts

No Credit

10 pts

This criterion is linked to a Learning OutcomeClarity & Language

10 pts

Excellent

8 pts

Good

6 pts

Pass

4 pts

Low Pass

2 pts

Fail

0 pts

No Credit

10 pts

This criterion is linked to a Learning OutcomeOther Cases & Concepts

10 pts

Excellent

8 pts

Good

6 pts

Pass

4 pts

Low Pass

2 pts

Fail

0 pts

No Credit

10 pts

Total Points: 50