Statistics SPSS
Business Analytics
Introduction:
In this coursework report, the detailed analysis of sales data is performed through IBM SPSS Statistics Software. Sales data analysis is the procedure of gaining insights from sales data, their tendencies, and metrics to analyse sales performance of products. Sales analysis provides information about trends in sales performance, potential opportunities, top-performing sales products, increased sales activities and distribution trends. A product sales analysis assists in identifying top-selling products and under-performing variants, as well as comparing product sales of different products and their variants. It also demonstrates the features of a product which stimulate the interest of buyers and how anyone may use them to promote purchasing intentions. This report analyzes the sales data of a year with their weekly unit prices and weekly distribution. This report includes the visual representation of volumes of sales data for all variants; for the visual representation, the sales trajectories of all variants are illustrated. The summary statistics of all 13 variants is also demonstrated to compare the sales of each variant in 52 weeks. The top-selling variants are also identified based on their average sales. The relationship between the various prices of all variants is identified through correlation analysis. The closely related variants are determined on the basis of their correlation analysis. The methods for detecting and solving multicollinearity are also proposed in this report. The Exploratory Factor analysis is conducted for weekly distribution of all variants and the multivariate regression analysis is performed to identify which prices have direct influence on the sales of 2nd Variant. Statistical Package for the Social Sciences version 22 is used for designing line charts, analysing summary statistics, correlation analysis, multilevel regression analysis and exploratory factor analysis. The analysis is presented through graphs and tables for the better understanding of the data.
Question no 1 - Part a:
Visual Representation of Volume of Sales for all Variants
The visual representation of volume of sales and sale trajectories of all variants was designed separately through line charts in SPSS. These sale trajectories presented on line charts are demonstrated as follows:
Sales Trajectory of Variants
Sales trajectory of variant 1 is represented in Graph 1.
Graph 1: Line Chart of Sales Trajectory of Variant 1
Graph 1 represents that sale trajectory of variant 1 was high on 4th, 5th and 44th week while the sales volume was lowest in 15th week. The sales volume decreased after the 44th week to the end of the year. These finding of graph presents the effective performance of variant 1.
Graph 2: Line Chart of Sales Trajectory of Variant 2
Graph 2 represents that sale trajectory of variant 2 was high on only 2nd week while the sales volume was lowest in 20th week. After the 20th week, the sales of variant 2 increased based on several weeks which represent the suitable performance of variant 2.
Sales trajectory of variant 3 is represented in Graph 3.
Graph 3: Line Chart of Sales Trajectory of Variant 3
Graph 3 represents that sale trajectory of variant 3 was high on only 40th week while the sales volume was lowest in 24th week. The sales trajectory was reduced after the 5th week and till the 24th week and the after the increase at the 40th week, the sales again reduced. These findings of graph 3 represent the normal performance of variant 3.
Sales trajectory of variant 4 is represented in Graph 4.
Graph 4: Line Chart of Sales Trajectory of Variant 4
Graph 4 represents that sale trajectory of variant 4 was high on only 5th week while the sales volume was lowest in 51st week. The sales of variant 4 reduced week after week; therefore the performance of variant 4 is poor.
Sales trajectory of variant 5 is represented in Graph 5.
Graph 5: Line Chart of Sales Trajectory of Variant 5
Graph 5 represents that sale trajectory of variant 5 was high on only 1st week while the sales volume declined week after week, which represents the under-performance of variant 5.
Sales trajectory of variant 6 is represented in Graph 6.
Graph 6: Line Chart of Sales Trajectory of Variant 6
Graph 6 represents that sale trajectory of variant 6 was high on 45 week while the sales volume was lowest in 40 week. The sales trajectory of variant 6 increased from the initial week and then reduced after the 25th week till 40th week and again increased. These patterns of sales trajectory of variant 6 represent its satisfactory performance.
Sales trajectory of variant 7 is represented in Graph 7.
Graph 7: Line Chart of Sales Trajectory of Variant 7
Graph 7 represents the high sales in the initial weeks which then reduced till the 25th week and again increased followed by the reduction in sales. The sales of variant 7 in the last week of the year were similar to the sales in the first week. These findings represent the significant performance of variant 7.
Sales trajectory of variant 8 is represented in Graph 8.
Graph 8: Line Chart of Sales Trajectory of Variant 8
Graph 8 represents that sale trajectory of variant 8 was high on only 35th week while the sales volume declined week after week which indicated the under-performance of variant 8.
Sales trajectory of variant 9 is represented in Graph 9.
Graph 9: Line Chart of Sales Trajectory of Variant 9
Graph 9 represents that sale trajectory of variant 9 is struggled to maintain the stable position. The sales of variant 9 were highest at the 26th week and the sales decline and increased week after week which indicates the good performance of variant 9.
Sales trajectory of variant 10 is represented in Graph 10.
Graph 10: Line Chart of Sales Trajectory of Variant 10
Graph 10 also represents the struggling sale trajectory of variant 10. The sales of variant 10 were high on 27th week and the struggling pattern of the sales demonstrating increase and decrease in sales week after week represents the good performance of variant 10.
Sales trajectory of variant 11 is represented in Graph 11.
Graph 11: Line Chart of Sales Trajectory of Variant 11
Graph 11 represents that sales trajectory of variant 11 was lowest in the initial weeks while the sales were highest at the 34th to 35th week and again the sales declined which represents the poor performance of variant 11.
Sales trajectory of variant 12 is represented in Graph 12.
Graph 12: Line Chart of Sales Trajectory of Variant 12
Graph 12 represent that the sales of variant 12 declined from the initial years to the lowest sales in the last week of the year. These findings of graph 12 present the poor performance of variant 12.
Sales trajectory of variant 13 is represented in Graph 13.
Graph 13: Line Chart of Sales Trajectory of Variant 13
Graph 13 represents that the sales of variant 13 reduced in the 10th week from the initial years and the sales were highest at the 30th week which again declined followed by increase in sales. These findings present the normal performance of variant 13.
Summary Statistics of all Variants
The summary statistics of all 13 variants were analysed through SPSS and are presented in Table 1:
Table 1: Summary Statistics of Variants
|
|
Mean |
Median |
Std. Deviation |
Minimum |
Maximum |
|
Sales_Variant_1 |
340863.05 |
342122.60 |
33099.908 |
276408 |
407164 |
|
Sales_Variant_2 |
128618.41 |
127768.57 |
38715.088 |
63859 |
218480 |
|
Sales_Variant_3 |
52650.48 |
53637.83 |
26089.365 |
9855 |
109834 |
|
Sales_Variant_4 |
3168.35 |
1626.15 |
3529.989 |
49 |
11955 |
|
Sales_Variant_5 |
7851.72 |
1624.13 |
13588.322 |
16 |
57485 |
|
Sales_Variant_6 |
25254.77 |
22075.54 |
15938.630 |
948 |
68557 |
|
Sales_Variant_7 |
38559.44 |
39037.25 |
12353.866 |
11131 |
71377 |
|
Sales_Variant_8 |
1133.64 |
.00 |
1686.843 |
0 |
5200 |
|
Sales_Variant_9 |
212244.64 |
205227.52 |
28441.114 |
160775 |
285225 |
|
Sales_Variant_10 |
183583.33 |
178993.56 |
27352.637 |
132821 |
252682 |
|
Sales_Variant_11 |
21799.41 |
21137.08 |
6113.736 |
14403 |
43193 |
|
Sales_Variant_12 |
6044.75 |
8028.62 |
3533.977 |
205 |
10780 |
|
Sales_Variant_13 |
817.16 |
802.38 |
152.083 |
554 |
1315 |
|
Valid N (listwise) |
|
|
|
|
|
Table 1 represents that the Variant 1 of weekly sales volume has the highest mean of 340863.05 followed by Variant 9 with mean 212244.64 while Variant 13 has the lowest mean value of 817.16. Table 1 demonstrates that Variant 1 has highest weekly sales from the remaining variants, the average sales of variant 9 are 212244.64 and variant 10 has average sales of 183583.33 while Variant 13 has lowest sales with mean value of 817.16 followed by variant 8 with mean of 1133.64. The median value of variant 8 is zero which indicates its reduced sales in a year. The standard deviation of all variants represents the dispersion of the sales and the variants with high standard deviation to their mean values has high dispersion while the low standard deviation values with mean indicate the low dispersion of sales data.
The minimum weekly sales of variant 1 are 276408 while the maximum sales are 407164 while the minimum weekly sales of variant 4 is 49, variant 5 is 16, variant 12 is 205 and variant 13 has minimum sales of 554 while the minimum sales of variant 8 is 0. These findings represents that variant 1 and variant 9 has highest weekly sales while variant 13 and variant 8 has lowest weekly sales in a year.
Part (b)
Top Four Selling Variants:
The top four selling variants from all thirteen variants are following:
· Variant 1
· Variant 9
· Variant 10
· Variant 2
The top 4 selling variants are presented in Figure 1 in a pie chart.
Figure 1: Top four Selling Variables
Figure 1 represents that these Variants has high sales based on their mean and maximum sales values. The average sales volume of variant 1 is 340863.05, variant 10 is 128618.41, variant 9 is 212244.64 and variant 2 is 183583.33. The maximum sales volume value of Variant 1 is 407164, Variant 9 has maximum sales value of 285225, and Variant 10 has maximum sales volume value of 252682, while Variant 2 has maximum sales value of 21848.
Question no 2:
Part (a)
Correlation Analysis
Correlation analysis determines the correlation between the different variables. The analysis also measures the strength of the correlation between variables. The correlation is significant at the level of 0.01 or less than 0.01 and less than 0.05. The correlation analysis was conducted for determining the relationship between the various prices. The correlation analysis is presented in Table 2:
Table 2: Correlation Analysis of Various Prices
|
Correlations |
||||||||||||||
|
|
Prices Variant 1 |
Prices Variant2 |
Prices Variant3 |
Prices Variant 4 |
Prices Variant 5 |
Prices Variant 6 |
Prices Variant 7 |
Priced Variant 8 |
Prices Variant 9 |
Prices Variant 10 |
Prices Variant 11 |
Prices Variant 12 |
Prices Variant 13 |
|
|
Prices Variant1 |
Pearson Correlation |
1 |
.263 |
.185 |
-.187 |
-.155 |
.314* |
-.001 |
-.192 |
.560** |
.518** |
.145 |
.089 |
.546** |
|
|
Sig. (2-tailed) |
|
.059 |
.189 |
.185 |
.272 |
.023 |
.992 |
.173 |
.000 |
.000 |
.305 |
.530 |
.000 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant2 |
Pearson Correlation |
.263 |
1 |
.314* |
.154 |
-.084 |
.282* |
.336* |
-.478** |
-.046 |
.103 |
.478** |
.419** |
.463** |
|
|
Sig. (2-tailed) |
.059 |
|
.023 |
.277 |
.552 |
.043 |
.015 |
.000 |
.744 |
.469 |
.000 |
.002 |
.001 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant3 |
Pearson Correlation |
.185 |
.314* |
1 |
-.254 |
-.003 |
.660** |
.590** |
-.694** |
-.005 |
.128 |
.690** |
.533** |
.128 |
|
|
Sig. (2-tailed) |
.189 |
.023 |
|
.069 |
.981 |
.000 |
.000 |
.000 |
.970 |
.365 |
.000 |
.000 |
.364 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant4 |
Pearson Correlation |
-.187 |
.154 |
-.254 |
1 |
.046 |
-.221 |
-.238 |
.260 |
-.046 |
-.012 |
-.197 |
-.020 |
-.144 |
|
|
Sig. (2-tailed) |
.185 |
.277 |
.069 |
|
.748 |
.115 |
.089 |
.063 |
.746 |
.931 |
.161 |
.887 |
.307 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant5 |
Pearson Correlation |
-.155 |
-.084 |
-.003 |
.046 |
1 |
-.022 |
-.057 |
-.029 |
-.320* |
-.441** |
.035 |
.327* |
-.089 |
|
|
Sig. (2-tailed) |
.272 |
.552 |
.981 |
.748 |
|
.874 |
.686 |
.840 |
.021 |
.001 |
.805 |
.018 |
.533 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant6 |
Pearson Correlation |
.314* |
.282* |
.660** |
-.221 |
-.022 |
1 |
.670** |
-.610** |
.208 |
.383** |
.577** |
.461** |
.142 |
|
|
Sig. (2-tailed) |
.023 |
.043 |
.000 |
.115 |
.874 |
|
.000 |
.000 |
.138 |
.005 |
.000 |
.001 |
.315 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant7 |
Pearson Correlation |
-.001 |
.336* |
.590** |
-.238 |
-.057 |
.670** |
1 |
-.699** |
-.095 |
.101 |
.660** |
.533** |
.091 |
|
|
Sig. (2-tailed) |
.992 |
.015 |
.000 |
.089 |
.686 |
.000 |
|
.000 |
.504 |
.478 |
.000 |
.000 |
.522 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant8 |
Pearson Correlation |
-.192 |
-.478** |
-.694** |
.260 |
-.029 |
-.610** |
-.699** |
1 |
.056 |
-.083 |
-.941** |
-.831** |
-.486** |
|
|
Sig. (2-tailed) |
.173 |
.000 |
.000 |
.063 |
.840 |
.000 |
.000 |
|
.692 |
.559 |
.000 |
.000 |
.000 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant9 |
Pearson Correlation |
.560** |
-.046 |
-.005 |
-.046 |
-.320* |
.208 |
-.095 |
.056 |
1 |
.923** |
.064 |
-.160 |
.372** |
|
|
Sig. (2-tailed) |
.000 |
.744 |
.970 |
.746 |
.021 |
.138 |
.504 |
.692 |
|
.000 |
.652 |
.258 |
.007 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant 10 |
Pearson Correlation |
.518** |
.103 |
.128 |
-.012 |
-.441** |
.383** |
.101 |
-.083 |
.923** |
1 |
.171 |
-.057 |
.319* |
|
|
Sig. (2-tailed) |
.000 |
.469 |
.365 |
.931 |
.001 |
.005 |
.478 |
.559 |
.000 |
|
.224 |
.688 |
.021 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant 11 |
Pearson Correlation |
.145 |
.478** |
.690** |
-.197 |
.035 |
.577** |
.660** |
-.941** |
.064 |
.171 |
1 |
.800** |
.502** |
|
|
Sig. (2-tailed) |
.305 |
.000 |
.000 |
.161 |
.805 |
.000 |
.000 |
.000 |
.652 |
.224 |
|
.000 |
.000 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant 12 |
Pearson Correlation |
.089 |
.419** |
.533** |
-.020 |
.327* |
.461** |
.533** |
-.831** |
-.160 |
-.057 |
.800** |
1 |
.375** |
|
|
Sig. (2-tailed) |
.530 |
.002 |
.000 |
.887 |
.018 |
.001 |
.000 |
.000 |
.258 |
.688 |
.000 |
|
.006 |
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
Prices Variant 13 |
Pearson Correlation |
.546** |
.463** |
.128 |
-.144 |
-.089 |
.142 |
.091 |
-.486** |
.372** |
.319* |
.502** |
.375** |
1 |
|
|
Sig. (2-tailed) |
.000 |
.001 |
.364 |
.307 |
.533 |
.315 |
.522 |
.000 |
.007 |
.021 |
.000 |
.006 |
|
|
|
N |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
52 |
|
*. Correlation is significant at the 0.05 level (2-tailed). |
||||||||||||||
|
**. Correlation is significant at the 0.01 level (2-tailed). |
Table 2 represents the significant correlation between various prices. The findings of correlation analysis are as follows: unit price of Variant 1 is significantly correlated with the unit price of Variant 9, 10 and 13. In addition, unit price of Variant 2 is significantly correlated with unit price of Variant 8, 11 and13. The unit price of Variant 3 is significantly correlated with unit price of Variant 6, 7, 8, 11 and12. While the unit price of Variant 4 is not significantly correlated with any of other variants. In addition, unit price of Variant 5 is only correlated with unit price of Variant 10. Moreover, unit price of Variant 9 is significantly correlated with unit price of Variant 1 and 10.
Part (b)
Closely Related Variant – In Terms of Prices
The correlation analysis in Table 2 has presented various variants that are closely related to each other in terms of their prices. The analysis demonstrated that prices of Variant 10 are closely and strongly related with prices of Variant 9.In addition, prices of Variant 11 are closely related with Variant 12. The prices of Variant 1 are closely related to prices of Variant 9. The prices of Variant 3 are closely related to prices of Variant 2 and Variant 8 and prices of Variant 7 are closely related with prices of Variant 8.
Methods for detecting and solving multicollinearity:
There are various methods for detecting and solving multicollinearity, some of these methods include:
Detecting Multicollinearity:
Variation Inflation Factor can be used to detect the multicollinearity between the variables. In addition correlation matrix and correlation plot method can be also used for detecting the multicollinearity
Solving Multicollinearity:
The methods which can be used to solve multicollinearity are as follows:
· The removal of one or more variables with a high correlation is a simple method of correcting multicollinearity. It significantly reduces the multicollinearity between correlated variables.
· Methodologies such as partial least squares regression and principal component analysis are also used for solving the multicollinearity.
· Through the breakdown of data into independent variables, PCA decreases the dimension of data. As a result, new variables with no association are generated.
· Centering the data can also solve the multicollinearity issues.
Part (c)
Exploratory factor analysis of Distribution Variants
Exploratory factor analysis is a statistical approach for reducing data into a smaller number of summary variables and exploring the phenomena's fundamental theoretical structure. It's implemented to find out how the relationship between the variable and the respondent is structured. The Exploratory factor analysis of Distribution variants is conducted through SPSS. KMO and Bartlett’s test is presented in Table 3:
Table 3: KMO and Bartlett’s test
|
KMO and Bartlett's Test |
||
|
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. |
.612 |
|
|
Bartlett's Test of Sphericity |
Approx. Chi-Square |
1024.101 |
|
|
df |
78 |
|
|
Sig. |
.000 |
Table 3 represents the findings of KMO and Bartlett’s test. The Kaiser-Meyer-Olkin (KMO) statistic evaluate the appropriateness of factor analysis and a high test statistic between 0.5 and 1 indicates that the data is appropriate for factor analysis. The Table 3 demonstrates the KMO value of 0.6 which represents the appropriateness of data. Bartlett's test of sphericity significant result of less than 0.05 indicates that the variables are sufficiently related to one another to conduct a useful exploratory factor analysis. The significance value of Bartlett’s test is 0.000 in table 3 which represents the sufficient relation of data.
The communalities of exploratory factor analysis are presented in Table 4:
Table 4: Communalities
|
|
|
|
|
Initial |
|
Variant 1 |
.970 |
|
Variant 2 |
.990 |
|
Variant 3 |
.972 |
|
Variant 4 |
.942 |
|
Variant 5 |
.899 |
|
Variant 6 |
.947 |
|
Variant 7 |
.976 |
|
Variant 8 |
.909 |
|
Variant 9 |
.970 |
|
Variant 10 |
.879 |
|
Variant 11 |
.979 |
|
Variant 12 |
.975 |
|
Variant 13 |
.632 |
|
Extraction Method: Principal Axis Factoring. |
Table 4 represents the communalities exploratory factor analysis and demonstrates the initial correlation of distribution variants. The most of variants have their relation values of 0.9 which demonstrates the high relationship of the variants.
The total variance explained is presented in Table 5:
Table 5: Total Variance Explained
|
Total Variance Explained |
|||||||||
|
Factor |
Initial Eigenvalues |
Extraction Sums of Squared Loadings |
Rotation Sums of Squared Loadings |
||||||
|
|
Total |
% of Variance |
Cumulative % |
Total |
% of Variance |
Cumulative % |
Total |
% of Variance |
Cumulative % |
|
1 |
5.179 |
39.835 |
39.835 |
5.179 |
39.835 |
39.835 |
4.300 |
33.074 |
33.074 |
|
2 |
3.545 |
27.270 |
67.105 |
3.545 |
27.270 |
67.105 |
3.713 |
28.564 |
61.638 |
|
3 |
1.593 |
12.253 |
79.358 |
1.593 |
12.253 |
79.358 |
2.137 |
16.441 |
78.078 |
|
4 |
1.319 |
10.150 |
89.508 |
1.319 |
10.150 |
89.508 |
1.486 |
11.430 |
89.508 |
|
5 |
.782 |
6.019 |
95.527 |
|
|
|
|
|
|
|
6 |
.204 |
1.569 |
97.096 |
|
|
|
|
|
|
|
7 |
.149 |
1.148 |
98.244 |
|
|
|
|
|
|
|
8 |
.107 |
.820 |
99.065 |
|
|
|
|
|
|
|
9 |
.057 |
.441 |
99.505 |
|
|
|
|
|
|
|
10 |
.026 |
.197 |
99.702 |
|
|
|
|
|
|
|
11 |
.021 |
.164 |
99.866 |
|
|
|
|
|
|
|
12 |
.012 |
.092 |
99.959 |
|
|
|
|
|
|
|
13 |
.005 |
.041 |
100.000 |
|
|
|
|
|
|
|
Extraction Method: Principal Axis Factoring. |
Table 5 represents the distribution of variance among 13 possible factors. The initial Eigenvalues of four factors are higher than 1 and therefore only these four factors has high percentages of variance. The variance of first factor is 39%, the second factor has 27% variance, and third factor has 12% variance while the fourth factor has 10% variance. The remaining factors have less than 6% variances. The extraction sums and rotation sums only represents the data for first four factors.
The rotated component matrix is presented in Table 6:
Table 6: Rotated Matrix
|
Matrixa |
||||
|
|
Factor |
|||
|
|
1 |
2 |
3 |
4 |
|
Variant 1 |
.546 |
.429 |
.689 |
.114 |
|
Variant 2 |
-.340 |
.853 |
-.094 |
.304 |
|
Variant 3 |
-.444 |
.832 |
.021 |
-.195 |
|
Variant 4 |
.801 |
.498 |
-.222 |
.013 |
|
Variant 5 |
.578 |
.700 |
-.152 |
.167 |
|
Variant 6 |
.306 |
-.070 |
-.264 |
.890 |
|
Variant 7 |
-.865 |
.438 |
.094 |
-.017 |
|
Variant 8 |
-.892 |
.030 |
.220 |
-.166 |
|
Variant 9 |
.562 |
.188 |
.787 |
.082 |
|
Variant 10 |
.253 |
-.803 |
.408 |
.163 |
|
Variant 11 |
-.888 |
-.146 |
.216 |
.336 |
|
Variant 12 |
.865 |
.139 |
-.089 |
-.424 |
|
Variant 13 |
-.194 |
.533 |
.263 |
.054 |
|
Extraction Method: Principal Factor Axis. |
||||
|
a. 4 factors extracted. |
Table 6 represents the rotated component matrix, in this tables the variants are loaded on four selected factors. The values are rotated on the basis of factors.
The transformation matrix is presented in Table 7.
Table 7: Transformation Matrix
|
Transformation Matrix |
||||
|
Factor |
1 |
2 |
3 |
4 |
|
1 |
.847 |
-.349 |
.350 |
.196 |
|
2 |
.281 |
.929 |
.241 |
.009 |
|
3 |
-.359 |
-.120 |
.891 |
-.251 |
|
4 |
-.273 |
.032 |
.162 |
.948 |
|
Extraction Method: Principal Factor Axis. Rotation Method: Varimax with Kaiser Normalization. |
Table 7 represents the transformation matrix of top four factors with high variance. This table presents the final findings of exploratory factor analysis. The screen plot of exploratory factor analysis is presented in Figure 2.
Figure 2: Screen Plot of Exploratory Factor Analysis
Figure 2 represents that the Eigenvalue of first four factors from the entire 13 distribution factor is above 1, while remaining factors have their Eigenvalues below 1. Therefore, exploratory factor analysis has concluded these four factors.
The aggregated index was also generated in the input file .
Question no 3:
Part (a)
Multivariate Regression:
The multivariate regression includes the regression analysis of various dependent and independent variables. This analysis is used to explore the significant relationships between the dependent and independent variables. The multivariate regression analysis is used to explore that which prices directly influence the sales of variant 2. The model summary of Multivariate regression analysis is presented in Table 8:
Table 8: Model Summary
|
Model Summaryb |
|||||||||
|
Model |
R |
R Square |
Adjusted R Square |
Std. Error of the Estimate |
Change Statistics |
||||
|
|
|
|
|
|
R Square Change |
F Change |
df1 |
df2 |
Sig. F Change |
|
1 |
.956a |
.913 |
.883 |
13225.846 |
.913 |
30.692 |
13 |
38 |
.000 |
|
a. Predictors: (Constant), Price_Variant13, Price_Variant5, Price_Variant7, Price_Variant4, Price_Variant9, Price_Variant3, Price_Variant2, Price_Variant1, Price_Variant12, Price_Variant6, Price_Variant11, Price_Variant10, Price_Variant8 |
|||||||||
|
b. Dependent Variable: Variant2_Sales |
Table 8 represents that the R value of model is 0.956 and R-square values is 0.913, therefore there is 91% variations between variables. The adjusted square value of R is 0.883 and the R square change value is 0.913. The F-change indicated the value of 30.692 and the significance value is 0.000 which indicated the correlation between the dependent and predictor variables. The R-square value is the explanatory power of the model.
The ANOVA model analysis is presented in Table 9:
Table 9: ANOVA analysis
|
|
||||||
|
Model |
Sum of Squares |
df |
Mean Square |
F |
Sig. |
|
|
1 |
Regression |
69794684620.305 |
13 |
5368821893.870 |
30.692 |
.000b |
|
|
Residual |
6647073943.086 |
38 |
174922998.502 |
|
|
|
|
Total |
76441758563.390 |
51 |
|
|
|
|
a. Dependent Variable: Variant2_Sales |
||||||
|
b. Predictors: (Constant), Price_Variant13, Price_Variant5, Price_Variant7, Price_Variant4, Price_Variant9, Price_Variant3, Price_Variant2, Price_Variant1, Price_Variant12, Price_Variant6, Price_Variant11, Price_Variant10, Price_Variant8 |
Table 9 represents that the sum of squares of regression and residual, in addition the degree of freedom for regression is 13 and for residual is 38. The mean squares of regression and residual are also presented in ANOVA model. The F value indicates the values of 30.692 and significance of 0.000 between the dependent variable which is sales of variant 2 and independent variables which are prices of 13 variants.
The coefficients of multivariate Regression analysis are presented in Table 10.
Table 10: Coefficients of multivariate regression analysis
|
Coefficientsa |
||||||
|
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
||
|
|
B |
Std. Error |
Beta |
|
|
|
|
1 |
(Constant) |
366574.269 |
301708.414 |
|
1.215 |
.232 |
|
|
Price_Variant1 |
2969.087 |
315.735 |
.769 |
9.404 |
.000 |
|
|
Price_Variant2 |
-798.931 |
74.031 |
-.778 |
-10.792 |
.000 |
|
|
Price_Variant3 |
283.038 |
316.302 |
.074 |
.895 |
.377 |
|
|
Price_Variant4 |
-121.158 |
56.425 |
-.129 |
-2.147 |
.038 |
|
|
Price_Variant5 |
-34.832 |
32.775 |
-.074 |
-1.063 |
.295 |
|
|
Price_Variant6 |
-102.125 |
123.620 |
-.073 |
-.826 |
.414 |
|
|
Price_Variant7 |
-42.327 |
113.023 |
-.031 |
-.374 |
.710 |
|
|
Price_Variant8 |
-59.188 |
47.124 |
-.267 |
-1.256 |
.217 |
|
|
Price_Variant9 |
-1386.900 |
1059.251 |
-.267 |
-1.309 |
.198 |
|
|
Price_Variant10 |
-1899.672 |
1115.337 |
-.328 |
-1.703 |
.097 |
|
|
Price_Variant11 |
-177.031 |
89.276 |
-.374 |
-1.983 |
.055 |
|
|
Price_Variant12 |
274.892 |
228.629 |
.138 |
1.202 |
.237 |
|
|
Price_Variant13 |
707.502 |
660.200 |
.097 |
1.072 |
.291 |
|
a. Dependent Variable: Variant2_Sales |
Table 10 represents the Beta values of unstandardized and standardized coefficient and t-statistics and the significance values. The significance values indicated that prices of variant 1 , variant 2, variant 4 and variant 11 has statistical significant relationship with the sales of variant 2, therefore, the prices which have directly influence the sales of Variant 2 are prices of Variant 1, Variant 2, Variant 4 and Variant 11.
Part (b)
The Multivariate regression analysis is conducted through SPSS. The independent variable includes the prices of 13 variants while the dependent variable includes the sales of variant 2. The model summary of analysis is presented in Table 8 which indicated that the R value of model is 0.956. The explanatory power of model is known as the R-square value which is the measures of percentage of variance between the predictor and dependent variable. The R-square values is 0.913, therefore there is 91% variations between variables. The adjusted square value of R is 0.883 and the R square change value is 0.913. The F-change indicated the value of 30.692 and the significance value is 0.000 which indicated the correlation between the dependent and predictor variables. The ANOVA analysis is presented in Table 9 that represents that the sum of squares of regression and residual, in addition the degree of freedom for regression is 13 and for residual are 38. The mean squares of regression and residual are also presented in ANOVA model. The F value indicates the values of 30.692 and significance of 0.000 between the dependent variable which is sales of variant 2 and independent variables which are prices of 13 variants.
The coefficients are presented in Table 10 that represents the Beta values of unstandardized and standardized coefficient and t-statistics and the significance values. The significance values indicated that prices of variant 1 , variant 2, variant 4 and variant 11 has statistical significant relationship with the sales of variant 2, therefore, the prices which have directly influence the sales of Variant 2 are prices of Variant 1, Variant 2, Variant 4 and Variant 11.