media industry
Graduate Program Assessment Brief Academic Year 2020-2021
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BSD211 THE MEDIA INDUSTRY FINAL ASSIGNMENT: CASE STUDY - DIGITAL MEDIA REGULATORY DECISION/REGULATION ANALYSIS This final assignment is worth 30% of the total mark for this course and is to be completed individually. Percentage points will be awarded for the following major parts in your answer: (A) An analysis of the market and its business environment, and why the regulatory decision/regulation taken seemed inevitable. (B) A critical evaluation in your own words is important in which you develop your own view on how the market developed as a result of the regulatory decision/regulation, as well as what might have changed if the regulatory decision/regulation had not been made and pure market forces would have been left to run their course. (C) Your paper and how you organise its contents and explain the main issues you found in your answer to this assignment. (How you reply to questions may also count as an important factor towards your final grade). It is expected that you will do some research for this assignment and provide an analysis of the pro and cons of the decision/regulation and its impact. It is also expected that you show linkages in your answer between the case and theory as covered in the course and related readings, and that you justify or validate your statements (your personal points of view) with information from quality sources of researched information or data. Assignment Research a regulatory decision/regulation in the field of media and analyze the legal impact of this decision:
- Briefly describe the decision and factors surrounding the decision - How do you think the market developed/will develop as a result of the decision? - Predict what might have changed had the issue been subject to pure market forces
Here are a few examples of relevant regulatory decision/regulation (this is an indicative and non exhaustive list):
• Modernization of the EU copyright rules,
Graduate Program Assessment Brief Academic Year 2020-2021
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• Network Neutrality regulation, • Audiovisual Media Services Directive • Clearance of Facebook’s acquisition of WhatsApp • The Digital Services Act package of the European Commission
OUTCOMES This assignment assesses the following learning outcomes:
• Understand different ideas, concepts, definitions in Media. • Analyze current global issues, challenges and policies of media and understand their significance. • Understand the theoretical foundations, the key concepts, and key debates of Media.
REQUIREMENTS
WRITTEN PAPER
Up to 2.500-3000 words.
DEADLINE
January 17, 2021.
23.59 PM Structure of the Assignment 1. Cover page (slide): The first page must contain the full name of the student, the logo of the school as well as the name of the course and the name of
the professor. 2. The Table of Contents 3. Facts
Graduate Program Assessment Brief Academic Year 2020-2021
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4. Issues (what is in dispute) 5. Holding (what is the regulation/regulatory decision about) 6. Rationale (reasons for the holding) 7. Market analysis 8. Bibliography: You should use the Harvard Referencing System (including on power-point slides). Research and referencing: Your work should be fully referenced using the Harvard Referencing System. SUBMISSION INSTRUCTIONS The work must be uploaded on the appropriate Turnitin folder created by the course Faculty Member on Moodle. The title of the student's submitted file should contain the following information: – Name of this course – Name of the Faculty Member / Teacher – Student's full Name – Student ID number – Title of this assignment (Mid-Term / Final) The exact times for when the assignment can be started and by when it must be submitted (uploaded into Turnitin) are provided by the course Faculty Member and indicated on the Moodle page of this course. GRADING PERCENTAGES FOR EACH PART: KNOWLEDGE - 40 % CRITICAL EVALUATION - 30 % SYNTHESIS – 30% RUBRICS:
Graduate Program Assessment Brief Academic Year 2020-2021
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Exceptional
90-100 Good 80-89
Fair 70-79
Fail <70
Knowledge & understanding (i.e. market and regulatory analysis) (40%)
Student demonstrates a systematic and thorough understanding of the theory delivered in class, applying relevant knowledge to the question.
Student demonstrates good understanding of the theory delivered in class, applying some relevant knowledge to the question (some minor details might be missing)
Student demonstrates some understanding of the theory delivered in class, applying some knowledge to the question (key details might be missing and there may be some irrelevance)
Student demonstrates an insufficient understanding of the theory delivered in class. Key knowledge is not applied to the in question and information is of little or no relevance.
Critical evaluation (30%)
Student critically engages with theory and its application, considering alternative perspectives/ possibilities with confidence. Makes excellently sound judgements in the absence of complete data
Student makes a good attempt at critically engaging with theory and its application, considering alternative perspectives/ possibilities. Makes good judgements in the absence of complete data
Student makes some attempt at critically engaging with theory and/or its application. Makes some judgements in the absence of complete data
Student makes no attempt to critically engage with theory or application. Fails to make judgements in the absence of complete data
Synthesis (30%)
Student synthesizes the content of their presentation with exceptional clarity and concision
Student synthesizes the content of their presentation with some clarity and concision
Student synthesizes the content of their presentation, although work lacks clarity and/or concision
Student makes an insufficient attempt to synthesize, with a lack of clarity and concision.