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BBA Program Standards

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PLO1: Integrate knowledge of the core ACBSP business concepts (as appropriate to accounting, finance, statistics, economics, management, marketing) to assess business circumstances.

Identification of core business concepts is absent or inaccurate.

Identifies appropriate core business concepts to assess business circumstances; identification is accurate but incomplete.

Applies core business concepts to specific business circumstances; application is accurate and complete.

Integrates knowledge of core business concepts to assess business circumstances; integration shows understanding of the inter-relationship of concepts and theories within specific business circumstances.

Evaluates relevant core business concepts to selectively integrate the most appropriate concepts to each business circumstance; integration is insightful and fully justified.

PLO5: Share business recommendations and information through a variety of communication delivery formats.

Communicates business recommendations in a format that is unclear or inappropriate.

Communicates business recommendations using clear and concise delivery; communication uses limited formats.

Communicates business recommendations using multiple delivery formats; selected communication modes may not be most appropriate for audience or purpose.

Communicates business recommendations and information through an effective variety of delivery formats; communication formats are appropriate for audience and purpose.

Communicates business recommendations and information through an engaging variety of delivery formats; communication is innovative, dynamic, and highly effective.

General Education PLO:

PLO1: Communication: Communicate mature, well-considered ideas, arguments, or information in standard academic English.

Uses nonstandard English. Makes considerable errors in communication (grammar, spelling, punctuation, organization, nonverbal, graphics, visuals as appropriate) that distract from the main message. Demonstrates no attention to context, audience, and purpose of assigned tasks. Arguments and information presented are unclear.

Uses basic standard English. Uses mostly correct communication (grammar, spelling, punctuation, organization, nonverbal, graphics, visuals as appropriate) but includes some errors that may distract from the main message. Utilizes some aspects of context, audience, and purpose as directed by assigned tasks to communicate rudimentary arguments and information.

Uses clear standard academic English. Includes minor errors in communication (grammar, spelling, punctuation, organization, nonverbal, graphics, visuals as appropriate) that do not distract from the main message. Utilizes most aspects of context, audience, and purpose as directed by assigned tasks to communicate arguments and information effectively.

Uses clear standard academic English with virtually no errors in communication (grammar, spelling, punctuation, organization, nonverbal, graphics, visuals as appropriate). Independently takes into account context, audience, and purpose in relation to the assigned tasks to communicate mature and well-considered arguments and information effectively.

Uses eloquent, professional language with no errors in communication (grammar, spelling, punctuation, organization, nonverbal, graphics, visuals as appropriate). Demonstrates a sophisticated understanding of the context, audience, and purpose of the assigned tasks to communicate mature and well-considered arguments and information effectively and efficiently.