1800-2000 words report In fundamental of Marketing

Semester 1,19

Assignment 4: Companion Document

Positioning; Check Points - Have you followed this logic sequence?

· identify USP >

· Justify your USP using the Criteria >

· Include that USP in the Brand Positioning statement >

· Demonstrate USP and other elements of your positioning using the Positioning Maps, where one of the axes on one of the maps is a USP and other axes demonstrate other Factors which the consumers regard as important.

Relevant data to support your PLC classification would include date since product launched, typical life cycle of previous models, sales growth rates and trends.

Appendix A - D and HD Assignments will refer to arguments on these slides to justify their recommendations regarding Marketing Mix with reference to PLC and Diffusion of Innovation.

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MKT10007 Assignment 4 Companion Document S1,19.docx