International Management and Amazon’s Healthcare Products
Figure 6-1: Strategic Factor Analysis Summary (SFAS) Matrix
Lecture Notes:
Above figure shows an example of SFAS Matrix. This matrix is used to summarize the results of SWOT analysis for managers.
Notice that table’s top section includes firm’s internal factors studied in chapter 5, and bottom section includes firm’s external factors studied in chapter 4. For this Table, it’s permitted to skip the right hand side table, which is used to explain some factors in detail (because it includes redundant information). You may ignore the right side table if you use this SFAS for your assignment.
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