Targeting Customers

FEEDBACK TARGETING CUSTOMERS 12/08/2021

Please review my informative comments in the rubric for 12/08/21.

This is coming along nicely.

J.C.  

1) Explains the necessary cultural considerations to make effective marketing decisions for each customer segment. NOT YET MASTERED!!!!!

You make some valid points on the topic of culture. What are missing are definitions for culture and how it applies to key features within the store and what Java proposes as a value proposition to address each groups needs. Next, discuss two languages of culture from the table and explain significance for each on a few of these topics. Lastly, see Resource: Consumer Behavior Today, Chapter 9, Section 9.2, The “Languages of Culture”, and Table 9.1.     

2) Explains how brand ideals are used to attract target consumers. NOT YET MASTERED!!!!!

Your paper makes the connection between a brand ideal and vision statement. What are missing are a few brand related concepts. Next, discuss what a brand promise and brand personality is in the context of the scenario by discussing how each attracts either target market. See Resource: Principles of Marketing, Chapter 9: Branding by Lumen.

3) Selects one type of marketing collateral for each customer segment, defending the decision with evidence from consumer analysis. NOT YET MASTERED!!!!!

Your paper explains in a general sense your thoughts on marketing collateral. What is missing is an authoritative resource for matching consumer segment to marketing collateral with explanation as to - why. Discuss why you favor one type of marketing collateral over the other and base on the resource. See Resource: Video: The 11 Best Types of Marketing Collateral.