Prof Double R

Criteria

Proficient

Needs Improvement

vident

Criterion Score

Competitors’ Relative

Strengths

15 points

Analyzes industry competitors and their strengths and weaknesses

12 points

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

accurate interpretation of

competitors’ strengths

and weaknesses

Company’s

Market Share

20 points

Identifies how to maintain or grow market share, given the recommendation from Milestone One

16 points

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

identifying how to grow

market share with the

enterprise’s

resources

Available and Potential Market

15 points

Identifies future potential TAM and growth for chosen product/service and technology

12 points

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

discussing projected

compound

annual growth rate

pointsDoes not attempt criterion

Score of Available and Potential Market,

12 / 15

Change in

Business Conditions

20 points

Identifies ways to deal with a change in business conditions

16 points

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

anticipating how to deal

with uncertainty in the

market

0 pointsoes not attempt criterion

Score of Change in Business Conditions,

16 / 20

Concept to

Launch

10 points

Identifies the steps the company

will take from concept to launch

of the new product

8 points

Shows progress toward

proficiency, but with errors

or omissions; areas for

improvement may include

listing all the steps in the

correct order

Articulation of Response

10 points

Clearly conveys meaning with correct

grammar, sentence structure, and

spelling, demonstrating an

understanding of audience and purpose

8 points

Shows progress toward

proficiency, but with errors

in grammar, sentence

structure, and spelling

negatively impacting

readability

0 points

Does not use citations for ideas requiring ttribution

Score of Articulation of Response,

8 / 10

Citations and Attributions

10 points

Uses citations for ideas requiring

attribution, with consistent minor errors

8 points

Uses citations for ideas requiring attribution, with major errors

Score of Citations and Attributions,

8 / 10