The Communication Profession
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Rubric Criteria
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Criterion Score
Accurately describes the evolution of various fields of communication
1 point
0 points
Score of Accurately describes the evolution of various fields of communication,0 / 1Criterion score has been overridden
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August 17, 2021 You identify key historical points well. In the speaker notes, continue to describe these moments using supporting details and descriptions that do not repeat what's already on your slides. Briefly describe the eras and what occurred during them to help advance communication. Resources: Chapter 15, Section 1: Technological Advances: From the Printing Press To the iPhone https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch15_s01/read Chapter 1, Section 1: Communication: History and Forms https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch01_s01/read Chapter 16, Section 1: New Media Technologies https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch16_s01/read Chapter 13: Small Group Communication https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch13/read Chapter 6, Section 3: Emotions and Interpersonal Communication https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch06_s03/read Chapter 15, Section 2: Functions and Theories of Mass Communication https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch15_s02/read Chapter 3, Section 1: Language and Meaning https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch03_s01/read Chapter 6, Section 1: Principles of Interpersonal Communication https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch06_s01/read Chapter 13, Section 3: Small Group Dynamics https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch13_s03/read
Explains key historical points in the evolution of various fields of communication, emphasizing the relationship to the communication landscape
1 point
0 points
Score of Explains key historical points in the evolution of various fields of communication, emphasizing the relationship to the communication landscape,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 You identify some key historical points for communication. In the next draft, please address each how each point in history relates to the current communications landscape and in what ways. RESOURCES: Chapter 1, Section 1: Communication: History and Forms https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch01_s01/read Chapter 8, Section 1: Foundation of Culture and Identity https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch08_s01/read
Describes current trends in the communication profession and their potential impact on the company
1 point
0 points
Score of Describes current trends in the communication profession and their potential impact on the company,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 There are some solid ideas present. In the next draft, provide clear examples of current trends, what they are and how they are used, and what ways these trends could impact Acme Widget. Resources: Chapter 12, Section 3: Speaking in Business Settings https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch12_s03/read Chapter 15.1 Technological Advances: From the Printing Press to the iPhone https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch15_s01/read
Proposes effective methods to use technology to improve communications
1 point
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Score of Proposes effective methods to use technology to improve communications,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 You identify some technologies that could be used at Acme Widget (slide 7). In the speaker notes, you need to explain why these methods are the best choices for the company and in what ways they will improve communications and reach audiences. Right now, the notes repeat what's on the slide and do not provide any analysis or descriptions. Develop the content in the next draft.
Summarizes the need for additional communications staff, citing evidence
1 point
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Score of Summarizes the need for additional communications staff, citing evidence,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 Awesome job identifying different communication staff and why they are needed. Please add evidence that supports why these roles are vital and how they will help with the success of the company. Have you explained why the business needs to hire an additional staff person? Have you offered evidence from sources to support this request? RESOURCES: Chapter 14.3: Solving and Decision Making in Groups https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch14_s03/read
Recommends a communications role with a rationale that discusses different roles and their functions within the communication field
1 point
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Score of Recommends a communications role with a rationale that discusses different roles and their functions within the communication field,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 You identify clear roles and the tasks the employees could take on. The speaker notes repeat what's on the slides instead of enhancing on the role functions, the improvements they could have on Acme Widget, and how the roles would function in the communication field. Avoid repeating what's on the slides; instead, provide explanations and analysis to expand on what you already identify on the slides. Have you (1) recommended a communications role and (2) provided reasons? Have you discussed different roles and their functions within the communications field. Resources: Chapter 14, Section 2: Group Member Roles https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch14_s02/read Chapter 13, Section 2: Small Group Development https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch13_s02/read Chapter 14, Section 1: Leadership and Small Group Communication https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch14_s01/read Chapter 7, Section 5: Relationships a Work https://scholar.flatworldknowledge.com/books/30863/jones_1.0-ch07_s05/read
Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose
1 point
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Score of Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 You're using speaker notes, which is one of the steps of the project. When using the speaker notes, the information should expand and explain the content on the slides instead of repeating what's on the slides. As you develop the next draft, avoid repeating the slide content in the notes. Instead, explain the information on the slides, cite evidence, and provide analysis to address the project goals and show an understanding of audience and purpose. As you work on the speaker notes, use complete sentences to clearly express your ideas.
Lists sources where needed using citation methods with no major errors
1 point
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Score of Lists sources where needed using citation methods with no major errors,0 / 1Criterion score has been overridden
Criterion Feedback
August 17, 2021 You're doing great with citations and references. As you continue to develop the project, add more citations wherever you quote or paraphrase information. The CfA Citation Guide will help you here.