Social media 52

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Hillary,

Below is the prompt with instructions for Milestone Two to make sure that you understand the assignment. Since it is already a late submission, you might want to review and resubmit by Feb 13th deadline to improve upon what you have. There are a few key elements missing and I'd like to give you the opportunity to resubmit before I grade. Reach out to me if you have questions. I will also email this to you now.

Jolie

Prompt

For this milestone, you will develop the “Proposal Creation” portion of the Social Media Strategy Proposal section of your course project.

Specifically, you must address the following rubric criteria:

1. Proposal Creation: Now that you have gathered and analyzed the necessary qualitative and quantitative data, create a brief proposal for a social media strategy. The proposal should be informed by the creation of two SMART goals that can guide your social media strategy, as well as three social media platforms that will be used to achieve your SMART goals.

A. SMART Goals: Create social media strategy goals that can be used to guide the new social media strategy’s development, assess its success, and incorporate all SMART goal criteria.

B. Platform Selection: Select appropriate social media platforms that will be used to achieve your SMART goals and justify your selections with evidence from the Data Analysis portion of your social media strategy proposal.

C. Frequency: Recommend the ideal frequency for social media posts for a two-week time span and explain why it is appropriate based on your target audience, event, and landscape.

D. Tone and Personality: Describe the tone and personality that should be incorporated into the content for your social media posts based on your target audience, event, and selected platforms. Use evidence from the course resources or the web to support your response.

E. Key Performance Indicator Alignment: Explain how your proposal will address key performance indicators identified in your SMART goals, using evidence from course resources and the web to support your explanations.

Submit this assignment as a 750- to 1,000-word Word document. Include the “Data Analysis” and “Evaluating the Landscape” portions of the social media strategy proposal from Milestone One as well as the new “Proposal Creation” portion from this milestone. Use headings to label each portion of the proposal.

Hi, Hillary - I did not received your assignment for Module 5, therefore I have entered a 0 grade for this assignment.  Please note that you have up to 7 days after the due date (by Sunday, February 13) to submit with a 10% late penalty.

Please let me know if you have any questions about the assignment; I'm here to help!

Jolie