Module 4

CMR 361

Chamina Curtis

Jiahe Wang

09/29/2019

Value Proposition in the Taxi Business

The taxi business has been around for quite long but the digital process of doing business in this industry has only been affected in the last decade when the use of smart phones hit the market with millions of customers subscribed. Technology companies have invested millions of dollars in research to come up with sophisticated software for running this business. This has therefore led to a variety of features that apply to taxi operating in different cities. The list below provides some of the features and benefits for the current form of taxi business.

Features

Maps and instant locations- Most of taxi operators have their cars fitted with software which have the capability to access google maps providing a path on the shortest and most convenient road to be used to reach a particular destination.

In app payments- Most taxi operators support in app payments which provide a great way of completing paper less transactions. In the same way they help eliminate theft of cash money which drivers would be having in the absence of this feature

Digital analytics system- This provides a way of ensuring that data collected for distance and customers can be analysed almost instantly.

Communication enhanced- Drivers are able to receive messages instantly when a client orders for a ride and confirm it as well if they are within that range. The system is able to relate and link to a particular location and identify which car

Another feature that every taxi has is a fare calculator which is used to ensure that the calculation of the fare is not done manually but it is an automated process.

Many taxi operators put in place a program in their software which helps customers to refer family and friends and get commissions on their next rides.

Other taxi companies have a program which helps clients go through a vehicle selection process. This ensures that you can get a vehicle that you prefer instead of just taking any that comes.

Trip history is another feature that helps taxi operators determine where the vehicle travelled to and in most countries, it can also tell how many people were in the car.]

Benefits

The features provided in above all work to provide the taxi operators with an effective way of managing the business. The clients also get an opportunity to comfortably select a car which is near their location without the need to wait for long. Some of the benefits are directly linked to the given features. A customer will feel more valued in a website where they have the right and chance to choose their favourite car. The fact that taximeters or fare calculators are fitted in the dash boards means that customers get the chance to witness how much they spend without any interference. This creates a lot of trust and makes some loyal to the company.

Instant communication between drivers and clients which happens through the website and call is placed to the customer helps ensure that one can use taxi to go for an urgent activity. In most cases, many taxi operators are able to assign a car and pick a client near them within 5 minutes. The software used is therefore very efficient and provides great precision.