assignment
Facebook Page Plan
Assignment
Pick a Company
Both Offline & Online Retail:
Skullcandy (headphones)
Sonicare (face cleansing)
Stella & Dot (jewelry)
Community Coffee
Johnny Cupcakes (clothing)
Online Retail:
Burt’s Bees (skin care)
Bonobos (men’s clothing)
Steve Spangler Science (instructional activity supplies)
Threadless (T-shirt design and sales)
Tiny Prints (custom stationary)
Offline Retail:
Red Mango (froyo chain)
Fresh Brothers (small pizza chain)
Old Spice
Brendan’s Irish Pub.
DO NOT VISIT THEIR FACEBOOK PAGE
1) Determine Social Media Objective
What do you want Social Media, especially this Facebook page to accomplish?
How do you think that rolls up into the overall objectives of the company?
2) Plan Content
% Breakdown of types of FB posts
Image (Photos, Promo, Memes, Quotes, etc)
Single
Carousel
360
Video (Conversational, Highly Produced, Drone, etc)
Live (Q&A, Event, Announcement)
Text
User Generated Content
3) 3 Sample Posts
4) Key Measures of Success
Increased Sales
Grow community (# of Likes)
Increased post engagement?