2 double space pages External Analysis about PEPSI CORPORATION along with an outline

External Analysis Assignment

1. Choose a company that your team agrees to study. You will post this company in the Discussion Forum on Blackboard. Once your team chooses it, no other team in the class can write on it, but be aware that you may NOT change your topic once you choose it. Some companies are off-limits; see Blackboard for details.

2. Using the Five Forces model in Chapter 2 of the course text, discuss the state of competition in your company’s industry. At a minimum, your discussion should include:

a. Risk of entry by potential competitors b. Intensity of rivalry among established firms c. Bargaining power of suppliers d. Bargaining power of buyers e. Threat of substitution

Your deliverable is in two parts: Part I (due in class, 10/11): Provide an outline of your report, including a references page in APA format. NOTE: Full papers will NOT be accepted. I will review these outlines and make recommendations for improvement. Part II (Due 10/18): A formal written report of your findings. Outside research will be necessary, and ALL source material used must be appropriately cited (with quotes noted as such) within the text. Full reference citations must be provided using either APA documentation, or footnotes formatted as full APA-style reference citations. The final hardcopy report must be no more than (10) pages, and should include:

1. Report body 2. References (unless full citations were included in footnotes)

Your report will be graded based on the following objectives:

• Content: Excellent research quality and proper application of course concepts

• Written communication: Well-organized content with spelling, grammar, punctuation, and mechanics appropriate for University-level work

• Documentation: Thorough documentation of research material in the proper format

• Format and appearance: Professional formatting and thorough attention to detail If you need assistance with APA formatting, visit:

https://owl.english.purdue.edu/owl/resource/560/01/ WARNING: Plagiarism will result in a failing grade on the assignment for ALL team members, and will be reported to the Academic Judicial Affairs office for further disciplinary action as per University policy. DON’T RISK IT!