EXPORT PLAN

Name and Date

INBS 347-01 TERM PROJECT

PRESENTATION

Export Plan Project

 Objective: to create an export plan .

 Examine the market where you will be exporting product

 Size of market (demographics, socioeconomic state, urban/rural); sales that you expect.

 Socio-cultural acceptance of product–adaptation necessary?

 Legal/bureaucratic environment (imports, local manufacture, taxation).

 Competition in market.

 Economic and political climate for foreign business.

 Methods for marketing and distribution.

 Managerial and labor climate.

 Financial viability (profit margin, currency translation, profit repatriation).

 Summary – Conclusions.

Basics

 Identify what product or service you will be

discussing.

 What country have you selected to market your

product/service?

 What kind of exporting will you be conducting?

Market and the Opportunity

 Economic and Socioeconomic Market Issues.

 Any Significant Cultural Issues Within the Market?

 Political and Legal Climate Issues?

 Any Intellectual Property Rights Issues?

 How is the labor climate?

Four P Issues

 Any Product differentials, patents unique propositions?

 How will the product/service be promoted.

 Any pricing strategy?

 How are you going to get the product to the market?

 Any competition the marketplace to consider.

Organization/Supply Chain

 Are you going to export from the U.S. into a market using domestic people only?

 Are you going to export through an international agent, distributor or your own internal company sales group?

 Are you going to be selling to a company subsidiary?

 How is your company organized? Import/Export department, international department or outside trading company?

Financial Benefits/Summary

 Any Foreign Exchange issues?

 Do you have a sales budget?

 What kind of margins do you plan to make?

 Any financial restrictions from the government?

 Conclude