Assignment

2.4 The Expansion Plan

With the success of our first year, it has become our focus to expand operations in our current location and to branch out into two more countries. The first year of expansion will be ambitious with the following years focused on establishment and growth.

Year 1 – The first year of expansion will be focused on hiring more employees whose priority it will be to maintain and expand business in our current country of focus, Ethiopia. We also intend to open two more brick and mortar locations within the US in locations that have been scouted and appear prominent for attracting new clientele. In addition, we will recruit more talent looking for travel consultants with knowledge not only in our current location but our intended new locations as well; Morocco and Mali. Research already conducted on these locations has concluded that these areas fit with and would benefit from our proven business model.

Year 2 – By the second year, we plan to be established in our new brick and mortar locations with an expanded clientele. We have begun travel to Morocco to establish a rapport with local government and businesses and to introduce and begin implementation of our business model in that area. Areas of interest for tourism are being established and the best travel routes to each location are being mapped.

Year 3 – A significant amount of clientele has been established and travel through the agency to Morocco has begun. Connections within the country have since been established and the local business are prepared to handle the anticipated uptick in tourism. The agency will pay close attention to the first year’s rate of travel to ensure profits are on track for the business and the destination. If needed, tweaks to the business model will be made for Morocco to ensure interest is maintained and travel remains steady.

Year 4 – If the first year of travel to Morocco proves successful, the team will begin to look into our third intended location, Mali. The actions taken in year two to establish ourselves in Morocco will be repeated for Mali. It is not anticipated that the company will need to hire more employees at this time as the estimated number needed to implement the expansion plan will have been hired in year one.

Year 5 – Expansion of tourism in Ethiopia should be well established along with steady travel to Morocco. Travel to Mali through the agency has begun and is being monitored to ensure the business model proves suitable for the location. By the end of year five, the company will have steady flow of tourism to each location.