Bussines plan (part1)

2

Executive summary

Name of student

Institution affiliation

Name of instructor

Course code

Due date

Executive summary

This business is a French bakery; the business is focused on giving its customers quality products and a unique customer experience. Therefore, its mission is 'to bake innovative products with great taste and make the customer eating experience more satisfying .'The company focuses on the quality of its products to its customers. It also works towards achieving customer satisfaction. This is because the company is customer-focused; it aims at giving its customers the best products so that their customer experience in the bakery can be great and unique. The vision of the business is 'to be the most trusted French bakery offering the most innovative products and a great customer experience .'The bakery will also offer different products to its customers. These products are made uniquely and innovatively to ensure the customers enjoy them. In addition, the recipes used are unique from those of the competitors because they are innovative. The products offered include macaron, baguette, croissant madeleines, Paris Brest, St. honoree, honoree and mille-feuille. The products are prepared using more innovative and modern recipes. The bakery develops new recipes to ensure uniqueness in the bakery's cuisines. I will be seeking finance from investors. This business will grow to become an international business in the future. Therefore, the plan is to start laying the foundation for a big business, and therefore seeking financial help from the investors will help me achieve this goal. I will also be seeking financial help in the form of loans. This is because I would like to have much control of the business to make better decisions and implement innovations easily. Therefore, having the business majorly financed by loans helps me to maintain such control since lenders do not have control over my business.

Company description

The business is a bakery that focuses on French cuisines. It is designed to use technology and innovation to develop the best French pastries. The business focuses on its customers, and therefore every pastry made is done so with the customer's thoughts. The business will seek to know the needs of its market and use innovative recipes that are different from the existing ones to come up with the best products. The business aims to change the idea of baking from just fixed recipes to the recipes that best fit the customers' needs. This is achieved by using technology to come up with the needs of the customers through customer feedback and customer data. Therefore, when the company has all its customers' information, most recipes are developed and tried to ensure they meet those needs. Customers with health issues such as lactose intolerant or customers who have health issues such as low sugar levels or high sugar levels are considered by making products that fit their needs—for instance, making products with high sugar levels for the customers with low sugar levels. My market is people of all ages, both men and women and children. All the people enjoy delicious foods, and therefore they are all targeted in the market. The products are not highly-priced and can easily be afforded by all households, from the wealthy to the middle class to the low-income earners. People with health issues are also included by ensuring their needs are factored in during the process of development of the product. My competitive advantage is the uniqueness of my products. I will not just develop products that exist in the market, but I will come up with unique recipes that meet the customers' needs. Therefore my products will have a unique taste that gives my brand a unique competing advantage.