5 Pages Single Space Final Marketing Plan ---“Brand me.”

Good Examples of Final Marketing Plan

Besides having great content within your Final Marketing Plan, its organization should be logical and

highly attractive. While you should refer to the full instructions, some students requested an example of

a template and/or good example. Remember to use single spacing with 12-point Times New Roman

font for the text portions of the document. The general structure of the Final Marketing Plan is as

follows.

• Introduction (also identify the duration of your plan)

• Summary & Synthesis from Raw Materials Assessment assignment

• Market segments from your Product-Audience Match Strategy assignment

• Your Brand Objectives or Goals from your Personal Marketing Strategy assignment

• Strategies and tactics to reach objectives from Personal Marketing Strategy

o 1-page figure or chart or image that depicts how strategies and objectives are

connected

• Marketing Plan Timeline (1-page figure or chart or image of timeline)

• Appendices

o Appendix A: Entire Product-Audience Match Strategy assignment

o Appendix B: Entire Personal Marketing Strategy assignment

Basically, an appendix is an extra section at the end of the publication (after references), allowing you to

include detailed information that would be distracting within the main body of the paper. If there is

more than one appendix (which you will have), label them "Appendix A," "Appendix B," etc. (without

quotes) in the order that each item appears in the paper. In-text references to these appendices can be

used within a sentence (ie “As seen in Appendix B, …”) or as a parenthetical citation as you feel

appropriate.

How strategies and objectives are connected

Good Example

While this is colorful, a hand-written image is

not okay. Plus, it’s confusing. This is part of your

brand, put your best foot forward!

How strategies and objectives are connected

Good Example

Marketing Plan Timeline

Okay Example

While this is a timeline and it does fulfill the assignment requirements, it is a bit basic. Be creative.

This example combines the objectives/goals with the timeline, which is Okay- if it was large enough to

read. Have pity on your professor’s eyes- they only have two of them. Remember to use at least 12-

point font.

Just say no to handwritten timelines. Don’t give your professor have

a crooked neck by making them try to read a sideways picture.

When adding the timeline you may need to change the orientation

of that particular page to landscape. Learn “How to Include

Both Landscape and Portrait Pages in the Same Word

Document.”

Marketing Plan Timeline Good Example

Marketing Plan Timeline Okay Example

If you are not savvy with charts and

images in word, you may want to google

“timeline creator” to find a free online tool

to help you make your timeline. Make sure

it’s easy to read; always consider your

audience. If your plan is for 10 years, that

is how many years your timeline should

include.

Good Example, but…

Sometimes spellcheck doesn’t work on charts/graphs/images

so always proofread (or have someone else proofread) your

work.