Course Project Phase: Project Proposal Assignment
Running head: Valley Proteins 1
Proposal Project: Valley Proteins
Jazman Richardson
BMIS 580
Dr. Jeese
Liberty University Online
Deliverable Date: September 12, 2017
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Valley Proteins 2
Table of Contents
Introduction..........................................................................................................................3
Problem Statement...............................................................................................................3
Purpose Statement...............................................................................................................5
Project Description..............................................................................................................6
Identify the Users.................................................................................................................7
Conclusion...........................................................................................................................7
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Valley Proteins 3
Introduction
Valley Proteins Incorporated is an engaging company that deals with rendering,
restoration, and recycling any animal by-products that are picked up. Also, Valley Proteins
recycle and collets any used oils, fats, cooking grease, anything that can be collected from the
restaurants grease traps. Also, inedible meats, fat, and bone by-products for chain and
independent restaurants, poultry processing plants, and abattoirs in the Mid-Atlantic, eastern, and
southwestern regions of the United States (Home – Valley, 2017). Due to the Valley Proteins,
Inc. being an organization that deals with a lot of businesses therefore means that the
transportation drivers have to interact with the customer. Throughout, the organization there is a
lot of human computer interaction. Mostly, all of the documents that need to be process and
submitted is done electronically. Receiving the customer information and uploading it into the
system is done electronically. Valley Proteins Incorporated has a variety of departments within
the organization that allows them to be successful in the industry. They are to receiving profit
from two ways: receiving oil from other organization and also making a product into something
and selling the product.
Problem Statement
The critical issue within Valley Proteins is the business enterprises to develop and uphold
the relationship with customers. When being able to uphold a relationship with the customer and
understanding the needs and preferences to be able to create a high level of satisfaction to the
customer expectation. Having an effective implementation to build a customer relationship will
make the customer data received more efficient. Any customer relationship management
systems are only accurate and beneficial to the information that is contained. Understanding that
when customer’s data is not revealing real conditions it is poor quality. Throughout this
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Valley Proteins 4
proposal, it will discuss the importance of data quality and its impact to customer relationship
management, the issue with poor quality data.
The data nowadays is obtainable in countless amounts with it being more complex which
typically can be generated from more than a couple of sources. Being willing to extract intellect
and the opportunities that are generated from the data received, typically organizations
companies assume the quality of the data that is processed but ignore the critical issues of data
quality and its effect on the customer relationship management. The more accurate data needs to
be the high price the customer relationship management becomes to be effective. An examples,
data quality issues in implementation of SAP systems were studied and it was found that several
types of data quality problems can undermine the performance of SAP systems (15).
Purpose Statement
The purpose of this project is to enhance the customer relationship management system.
Customer relationship management system is a term that refers to practices, strategies and
technologies that companies use to manage and analyze customer interactions and data
throughout the customer lifecycle, with the goal of improving business relationships with
customers ( Rezghi, Valmohammadi, & Yousefpoor, 2014, pg. 221). The objective of having a
better customer relationship is having a good relationship marketing which is building trust and
loyalty.
Relationship marketing enables a company’s determination to recognize, uphold, and
build up a system with single customer. Having this will allow the company to constantly
reinforce such network through collaborating, personalized and value that will add contacts over
a long period of time. Also, having an effective the new system will seek to create, maintain,
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Valley Proteins 5
improve, and commercialize customer relationships. Doing this will allow the objectives from
both parties involved are met, which is done by a mutual exchange and fulfillment of promises
(Setyawan et al., 2016). Establishing and being able to maximize the long-term customer
relationships by using prospects needs making use of top quality data regarding the purchasers,
and also the fact is that the condition involving “terrible data” provides impeded this
development of consumer connection.
Customer data can possibly be seized from any kind of items, typically where
communication is produced with the customer such as inquiries about an idea or even a point of
sale. Sometimes Valley proteins does not utilize the volume of products that are establish to
accurately calculate customer data. Typically, have a customer rating on the services or the
relationship that was established allows detailed data about just what and exactly how usually the
buyers buy. Normally, customer data has been recently held in advertising and marketing sources
for any company (Bijmolt et al., 2010). Nevertheless, as soon as the customer interacts with
assorted devices throughout a corporation, these kinds of as customer service, technical support
team, or any data occurred from the interaction could end up on multiple files across the
organization. Until just about all bits of a customer data are distributed around a customer
relationship management technique, it can be difficult to receive the customer behavior data.
Promotion approaches as well as products transform swiftly, as well as to have the best from
partnership advertising and marketing, a customer data has been current. Current, accurate,
complete as well as applicable customer data is a main connected of the customer relationship
management system ((Setyawan , Purwanto, Dharmmesta & Nugroho, 2016).
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Project Description
The key to choosing this system is to improve the communication, customer service,
Improved Analytical Data and Reporting, to build profitable relationships by maximizing the
effectiveness of customer interactions. The customer is able to see their profile, previous
purchase history, real time day, and mobile access. Implementing this system will allow Valley
Proteins customer to be in control they are able to receive a 360° customer view. Having the
360° view will increase sales with the help from individuals in Customer Service.
Identify the Users
The users that will be using the system is the vendors, stakeholders, owners, employees
and partners. The reason that these users will be using the systems is because everyone has a role
in order to make sure the business is running properly. A vendor, which is also known as the
supplier, is an individual or company that sells goods or services to someone else in the
economic production chain (Taleizadeh, Niaki, & Makui, 2014). A stakeholder is someone who
has any type of claim or invested interest dealing with anything within the organization. Also,
this can be dealing with his or her relationship with any products of services that the company
have to offer. Furthermore, to understand the position of a stakeholder is their ability to effect the
project through the system of relationships built. As well as the variance in the examination of
the data generated. Another critical stakeholder is the customers. Customer are the value to any
company but especially Valley Proteins
Conclusion
Deciding what company to choose was difficult for me because I know so much about a
variety of business. Choosing Valley Proteins was they are always trying to build a better
customer relationship. By doing this it allows the customer to be able to have feedback on the
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Valley Proteins 7
product and services that were provided. Secondly, it will allow the customer to be more in
control as well as it will be convenient for the organization and customer. Thirdly, this will
improve the usability. The systems that I will like to redesign is the customer relationship
management system.
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References
Bijmolt, T., Leeflang, P., Block, F., Eisenbeiss, M., Hardie, B., Lemmens, A., & Saffert, P. (2010). Analytics
for Customer Engagement. Journal Of Service Research, 13(3), 341-356.
http://dx.doi.org/10.1177/1094670510375603
Home - Valley Proteins, Inc.. (2017). Valley Proteins Inc.. Retrieved 8 September 2017, from
http://www.valleyproteins.com/
Laganà, D., Longo, F., & Vocaturo, F. (2016). Vendor-Managed Inventory Practice in the
Supermarket Supply Chain. International Journal Of Food Engineering, 12(9).
http://dx.doi.org/10.1515/ijfe-2016-0067
Rezghi Rostami, A., Valmohammadi, C., & Yousefpoor, J. (2014). The relationship between customer
satisfaction and customer relationship management system; a case study of Ghavamin
Bank. Industrial And Commercial Training, 46(4), 220-227. http://dx.doi.org/10.1108/ict-10-2013-
0067
Setyawan, A., Purwanto, B., Dharmmesta, B., & Nugroho, S. (2016). Business relationship framework in
Indonesia: relationship marketing vs transaction cost. Journal Of Asia Business Studies, 10(1),
61-77. http://dx.doi.org/10.1108/jabs-06-2014-0043
Taleizadeh, A., Niaki, S., & Makui, A. (2012). Multiproduct multiple-buyer single-vendor supply
chain problem with stochastic demand, variable lead-time, and multi-chance
constraint. Expert Systems With Applications, 39(5), 5338-5348.
http://dx.doi.org/10.1016/j.eswa.2011.11.001
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