Digital marketing

Contents Executive Summary 4 Introduction 4 Online Marketing Objectives 4 Digital Marketing Basics. 5 Domain name 5 Social media domains 5 Website Hosting 6 Website analytics and e-metrics 6 Website Development 6 Web presence management and development 6 Checkout process 7 Fulfilment 7 Online credibility 8 Content development 8 Lead Generation 8 Search Engine Optimisation 9 Keyword Selection 9 On-site optimisation 9 Off-site optimisation 9 Online Advertising 10 Search Engine Advertising 10 Landing pages 10 Directories 10 E-mail Marketing 10 E-mail communications 10 Direct Marketing 11 Social Media Marketing 11 Reviews 12 Bibliography 13