SWOT Analysis

SWOT Analysis

Strengths Modified atmospheric packaging, longer shelf life Efficient distribution Strong core products	Weaknesses Online presence Privately owned Small work force
Opportunities CFI is kosher certified Par-baked products Sponsorships	Threats Private label increase Larger competition Government restrictions Long-term healthy trend

No fan base or following on Social Media

Facebook had 896 likes in total

Twitter had thirteen tweets and four followers

Government regulation and taxes on ingredients like sugar

Strong core products - convenience stores sell a lot of baked goods like

Small work force - 450 employees which is low compared to other leading competitors

Private label 15.3% - 17.4% (7-eleven and grocery stores)