mgmt 490 ppt
Group 7: Serena Aguirre Othman Alhusayni Abdullah Almedaini Andrea Ponce Amon Woodley
Ruiz Mexican Foods
Prepared by:
Serena Aguirre
Andrea Ponce
Ecological Partners
Sustana Company, GreenPak
Globalizing Partners
Robinsons Supermarket, Yusen Logistics, International Container Terminal Services
Food Production
Manila Bambi Foods Company, Nestlé, Casa La Tortilla Philippines, Inc.
Engage in eco-friendly packaging for all products with Sustana Company and GreenPak.
Obtain ertification on customer service provided and quality of products through Robinsons Supermarket.
Casa La Tortilla Philippines, Inc. shall train employees to meet Ruiz Mexican Foods’ objectives.
Ensure orders for our products are being filled in a timely manner.
Manage our storage capacity through Yusen Logistics and International Container Terminal Services, Inc.
Allow customization for large consumers and organizations on bulk orders. Create new products of high quality according to trendy foods and consumer demand.
Focus on marketing strategies through our business model and partnerships. Build a positive reputation through reliability of our products and service.
How can Ruiz Mexican Foods strategically globalize in the Philippines?
Ruiz Flour Tortillas was established in 1952 and is a family owned organization.
The organization provides flour tortillas in different shapes, sizes, and flavors.
It strives to provide their products with the highest quality ingredients and the highest level of customer service.
Objectives include maximizing customer service and establishing eco-friendly methods.
https://www.ruizflourtortillas.com/
http://www.manilabambifoods.com/landing
Background
Partnerships
Relating Links
Accounting & Contingency Plans
White-Ocean Strategy
Eco-Friendly Approaches & Customer Service
Question
Yellow-Ocean Strategy
Globalization Research Project
Group 7: Serena Aguirre, Othman Alhusayni, Abdullah Almedaini, Andrea Ponce, Amon Woodley
MGMT 490: Professor Gupta
The JACK H. BROWN COLLEGE, CALIFORNIA STATE UNIVERSITY SAN BERNARDINO
Introducing
Ruiz Mexican Foods
1
Establishment
Ruiz Flour Tortillas was established in 1952 and is a family owned organization.
2
Products
The organization provides flour tortillas in different shapes, sizes, and flavors.
3
Objectives
Ruiz Mexican Foods strives to provide their products with the highest quality ingredients and the highest level of customer service.
Andrea
Population
family oriented
diverse cuisines
rich in traditions
Globalizing in the Philippines (SHEENY)
Global Opportunities
exports with Japan, Hong Kong, China, and Singapore
Labor Force
Largely English speaking country
Educated and highly trainable
Government
committed to GDP growth
building more bridges/roads (transportation)
Andrea
Opportunity for Partnership
(stakeholder strategy)
Specially treated and enriched wheat and whole flour designed to meet client’s preferences
Provides the traditional process of tortillas, but also introduce a diversity of different flavors.
A variation of tortillas will ensure the consumer to not be limited to only choosing one type of tortilla.
Implement an expansion of activities to fulfill the growing requirements of their consumers.
Manila Bambi Foods
Serena
Opportunity for Partnership
(blue ocean strategy)
Bringing awareness to U.S and Philippine market about paper food packaging.
Influence the idea of culture and assist in taking care of our environment.
GreenPak
provides eco-friendly food packaging and is operated out of the Philippines. All of its packing products are made of paper.
serve as an advertising agency to introduce their products to Philippine market and open new opportunities.
Amon
Opportunity for Partnership
(value chain strategy)
Robinsons Supermarket
One of the top 5 supermarkets in the Philippines (over 100 stores). This will help increase accesibility to our products for all demographics.
Provides an expanded market for our products. Consumer market is of all ages (from children to adults). Supermarkets are primarily visited for basic food products, like our tortillas.
Prices are affordable by most consumers, allowing Ruiz Mexican Foods to remain competitive and profitable.
Othman Alhusayni or Abdullah Almedaini
Opportunity for Partnership
(emerging technology strategy)
commitment to using the operations efficiently including energy efficiency, water conservation, advanced wastewater treatment technology, and recycling
Capturing
focusing on the high-quality manufacturing operations to develop a lower environmental impact.
Creating
eco-friendly fibers by following the proprietary processes to manufacture premium white recycled fiber from post-consumer content.
Developing
ensuring efficiency in their products across North America.
Sustainability
Sustana Company
Serena
Othman Alhusayni
Abdullah Almedaini
Developing Functional Strategies
(9 M Model)
money power
Investors
Seeks more of an opportunity oriented investment rather than a budget-oriented investment.
Looking for opportunities to be ahead of our competitors to support the customer value we want to continuously provide.
machine power
Technology & Innovation
Implemented an expansion of activities to fulfill the growing requirements of their consumers.
Use of machines that are monitored and maintained for maximum capacity.
method power
Engaging with your customers
This will give an insist on what most customers order, how they order it, and what style they prefer.
It also provides us with an idea on what products we may want to focus on more so they can receive more value and popularity.
Mentors
Serena
manpower
Workforce
The food manufacturer to be the dominant player for cost and quality in the market where they operate.
Produce and sell quality food products for the local and international consumers
material power
Supply Chain
Engaging in mutual co-development
This strategy will enhance the support the company needs to locate suppliers for purchasing or manufacturing the products.
marketing power
Customers
Interactive communication the company develops is critical to the brand and quality recognition
A co-design that meets customers preferences and offer quality products
Developing Functional Strategies
(9 M Model)
Serena
manufacturing power
Operations
Operates as an asset intensive company that focuses on servicing customers with quality products and preferences based on the variety of products that are provided.
motivating power
Leadership
The transformational style because the company consistently supports their vision and mission statement to establish their operation and provide quality products in the market.
Developing Functional Strategies
(9 M Model)
manipulating power
The food industry seeks to establish an organization that protects the environment of the foods such as following any health hazards or accomodations. This is based on the moral commitments.
Goverance
Serena
Transforming Ecosystem Values
(five forces)
Presence of major competitors
Disruptive growth of the industry
Exit barriers
Competitive Rivalry Within the Industry
Differentiate and develop core competencies (customer service/eco-friendly methods)
Should experience little to no disruption (food industry)
Establish new methods to comply with trends
Establish copyrights, patents, etc. (protection against ingredients and stretegies)
Need for superior terms
Leverage
Substitution
Bargaining Power of Suppliers
Enhance supplier network through similar firms as their ingredient providers become aware of our organization and products.
Ensure purchasing prices are competitive
Differentiate our products
Keep relationships neutral with organizations
Need for superior terms of purchase
Leverage
Substitution
Bargaining Power of Customers
New opportunities for investment with profiting firms
Products at prices matching consumers’ cost-of-living
Focus on being consumers’ top choice as bargaining power increases
Display products at convenient locations (accessibility)
Availability of quality, cost-effective substitutes
Threat of Substitute Products
Ensure its products are produced through the highest quality ingredients
Objectives geared towards families of all income levels
Ease of building supply
Ease of building demand
Retaliation from existing firms
Threat of New Entrants
Great amount of tortilla firms
Marketing and brand recognition through highly visited supermarkets
Partnerships with competitive organizations
Increase value of industry and overall financial growth with competitors
Othman Alhusayni or Abdullah Almedaini
Transforming Ecosystem Values
Andrea
Transforming Ecosystem Values
(strategic geography)
Diamond Model
Firm Rivalry, Structure and Strategies
01
Factor Conditions
02
Related and Supporting Industries
03
Demand Conditions
04
Firms are hierarchically-oriented
Senior management makes major decisions
Enforcing contracts with other organizations can take approximately 900 days
Largely English-speaking country
Educated, trainable labor force
Government is committed to building more roads and bridges (transportation)
Traditions are lively
Various cuisines
Demand for food products is high
Demand for our tortillas, should remain steady.
Popular industry leads to large supplier networks
Philippine companies prefer partnerships with U.S. organizations
Nestlé and Manila Bambi Foods Company will allow us to remain competitive
Othman Alhusayni or Abdullah Almedaini
Designing Alternatives
(forming global strategy)
Storage
FInd partners who can help with logistics and inventory management
establish a ready-to-use inventory system
station inventories at convenient locations
Market Reach
Increase potential consumer market by establishing methods that support
transportation of goods to different suppliers
accessibility of products to potential consumers
Diversity of Products
Modify products to meet consumer needs through established partnerships
use a partner who has resources and can use our products
find a similar organization who can sell our products
Key Objectives
Andrea
White Ocean Strategy
Andrea
Corporate Strategy
Characteristics to be Confirmed through Partner Organizations
Exceptional Customer Service & Reliability
High Quality Products
Eco-Friendly Methods
Andrea
Yellow Ocean Strategy
Andrea
Future Strategy
Objectives for Future Growth
Differentiation
Networking
Customization and creation of new products through partners
Increased Sustainability
Supermarket Outreach
Partnerships with organizations who have established credibility
Othman Alhusayni or Abdullah Almedaini
Green Ocean Strategy
Othman Alhusayni or Abdullah Almedaini
Accountability Plan
Noncompliance
research and develop strategies for potential issues
find potential partners that would contribute to descending costs
.
Constant communication
check on partners
ensure orders for our products are being filled in a timely manner
reduce error/production costs
Smooth Development
ensure the necessary resources are being provided (stock on hand)
manage our storage capacity through Yusen Logistics and International Container Terminal Services, Inc.
Amon
Contingency Plan
Customization
Allow customization for large consumers and organizations on bulk orders. Create new products of high quality according to trendy foods and consumer demand.
Resources
Research and develop methods to obtain resources in cost-efficient ways. Maximize resource use to reduce cost inefficiency.
Marketing
Focus on marketing strategies through our business model and partnerships. Build a positive reputation through reliability of our products and service.
03
01
02
Othman Alhusayni or Abdullah Almedaini
References
(n.d.). Retrieved from http://www.manilabambifoods.com/tortilla
Borderlinx. (n.d.). Shop on Amazon.com and ship to Philippines. Retrieved from http://www.borderlinx.com/PH/en/pages/buy-on-amazon-com-and-ship-to-philippines
Casa La Tortilla Philippines, Inc. (n.d.). Retrieved from https://www.facebook.com/pg/casalatortillaph/about/
Https://www.facebook.com/Greenpak-Enterprises-374309626041025/. (n.d.). Retrieved from http://greenpak.ph/#aboutus
Local contents page 744. (2019, March 11). Retrieved from https://www.yusen-logistics.com/en/south-asia/philippines/local-services/en
Pineda, A., & PinedaAmiel, A. (2019, April 07). 150 Profitable Small Business Ideas & Opportunities in the Philippines. Retrieved from https://grit.ph/business-ideas/
Sustana has sustainable manufacturing operations across North America. (n.d.). Retrieved from https://www.sustanagroup.com/manufacturing
The Growing Philippine Economy and Why You Should Invest Here. (2018, March 22). Retrieved from https://manilarecruitment.com/manila-recruitment-articles-advice/philippine-economy-why-invest-here/
Top 10 challenges of doing business in The Philippines. (n.d.). Retrieved from https://www.tmf-group.com/en/news-insights/business-culture/top-challenges-philippines/