mgmt 490 ppt
Enhance America
Group 2:
Daisy Felix
James Savage
Adel Alsherawi
Michael Miranda
About Enhance America and its products
Daisy
Enhance America has been around for 25 years
Largest manufacturers of Neon signs
Price, quality and customer satisfaction
Why the target nation makes sense for the client’s business from a SHEENY perspective
Daisy
Social
Increased usage of neon and Led signage in the Philippines
Consistent reliability
Human
Strong research and development team
Customer satisfaction
Economy
Growing economy
Focus on low cost production efficiency
Ecological
Produces less heat, lasts longer and requires less electricity
National
Widespread English fluency
Clients in Europe, Asia, USA and Australia
Psychological
Dedicated to creating the best vendor relationship experience
G U I D E R
F R A M E W O R K
Guider Opportunities in the Local Market
Michael’s slide
Global
→Partnering with local Filipino artists, gives our designs an authentic Filipino touch
→Enables the opportunity to reach Filipino customers locally and globally
Uniqueness
→The unique touch that each artist brings to the designs.
Inclusiveness
→Working with partners based on the quality of their craftsmanship.
Diversity
→Partnering with local artists regardless of background
Engagement
→Offering full-time employment, as well as a safe and secure work environment
Responsibility
→Compensation and benefits for hard-working employees
Programming
AA
Adel
Accelerate Learning & Innovation
Learn the local market through partnership with local neon designers
Create
Create new value for consumers through partnership with Albert Smith Signs
Embrace new competencies
Digital signage and billboards, which are environmentally friendly
Capture new value
Harness and build on first-mover advantage of environmentally conscious prodcts
Resource value chain strategy and globalizing six sigma partner
Squad Zip is a mobile app created by the Philippine developer Digital Space Inc.
Squadzip is a mobile sales team management tool created by Digital Space Inc.
Digital Space Explorer Inc. partners with a number of sales teams in the Philippines, giving them inside knowledge of the strategies being used by effective local sales teams
Their strategy relies heavily on differentiation and draws in customers by offering them a new solution to an old problem
This application can help Enhance America expand into foreign markets with a lower overhead cost and effectively manage remote teams
James
Emerging technology strategy and globalizing tech partner
Grey Global is a global innovative marketing company that operates in the Philippines and around the world. Their innovative campaigns will allow Enhance America to create engaging experiences and generate brand awareness for new products.
Daisy
Developing Functional Strategies 9M Model
Michael’s slide
Artists who bring a unique touch to the designs
Artists who possess the artistic skills
Reduces cost
No need for training
Marketing
Customer feedback to address the needs of customers
Improves products and increases sales
Motivation
Encouraging clients to invest in our products
Quality products keeps our company thriving
Manpower
Developing Functional Strategies 9M Model
Michael’s slide
Monetary Power
Digital Space Explorer, INC. partnership
Aids in management →reduces costs
Improved, reliable budgets→higher financial profits
Method Power
Albert Signs partnership
Innovative designs
Common Knowledge of products
Material Power
Albert signs partnership
Develop signs that align with blue ocean strategy
Addresses environmental challenges
Developing Functional Strategies 9M Model
Michael’s slide
Machine power
High demand for products
Proper machinery needed to fulfill demand
Maximizes profits
Manufacturing
Partners and clients in need of new products
Keeping up with supply and demand
Manipulating
Reputation for being a top neon signage firm
Increases business power
Opportunity for business expansion
Corporate Effects – Porter’s Five Forces
Large number of Competitors
Product offerings are interchangeable
Competitors exist across all levels of the market
The internet has given buyers access to a great deal more information
Low levels of unique innovation
Research and Development costs
Emerging technologies, such as QR codes are creating opportunities for new entrants
Physical signs have a high level of effectiveness
New digital advertising is used to compliment existing physical advertisement
Suppliers in this industry are mostly provided raw unprocessed materials
High number of suppliers
Threat of New Entrants - Moderate
Competitive Rivalry - High
Buyer Power - High
Threat of Substitute - Low
Supplier Power - Low
James
Competitive Rivalry
High
Buyer Power
High
Supplier Power
Low
Threat of New Entrants
Moderate
Threat of Substitutes
Low
Corporate effects- Porter’s Five Forces on the Sign Industry in the Philippines
Transforming Ecosystem Values
James
Market Leaders
Operate economies of scale
Global presence
Wide range of product offerings
Specialists
Focus on specific types of signs
Utilize industry knowledge and best practices
Local Shops
No online presence
Small product offering
Service local clientele
Transforming Ecosystem Values – Strategic Groups
James
Transforming Ecosystem Values – Diamond Geography
Daisy
Demand conditions
Innovative demand
Current trends
Factor conditions
Customization
Reliability
Supporting industries
Designers and installation companies
Beverage and consumer
Strategy & structure
Design, development, installation and servicing
AA
Value Multipliers Albert Smith Designs
Design
Manufacture
Installation
Maintenance
Demand Multipliers Hospitality Industry
High purchasing power
Can be leased or purchased
Need for wide variety of neon signs
Factor Multipliers Local Artists
Expertise is in artistic designs
Reliable manpower
Add unique touch to each design
Designs connect with local and global firms
Compliment Multipliers Albert Smith Designs
Specialist skills
Signs are unique
Rent or lease products to the restaurant industry
Alternatives – White Ocean Strategy
Adel
White Ocean Strategy
AA
Manage the organization as a whole
Focus on the sustainability and social responsibility to be unique from competitors
Capitalize on the local and direct sales representatives in that market
Ethical business practice
Adel
Yellow Ocean Strategy
Value Integrity:
United Neon Advertising
Technological innovation
Digital signage
Create value
Product Integrity:
Grey Global
Advertisement campaigns
Network integration
Customer growth
Process Integrity:
Neon Nation Inc.
Local designer
High end products
Custom designs
Retail
Entity Integrity:
Skylite Advertising Inc.
Expand line of products
Offers variety
Customer satisfaction
Ascending quality of external opportunities
Descending cost of internal capabilities
Daisy
Visioning – Future Strategy
Global Niche-Target customers with the same products worldwide
Local Niche-Adapt products to the needs of the unique customer groups
Look for underserved market segment in Philippines in which customer demands products suited to their needs.
Develop good relations with workers
Pursue innovative business goals in sustainable manners, through year-to-year pace.
AA
Green Ocean Strategy
Enhance America will offer our personalized products to meet our customers’ needs
Squad Zip will offer their technology to help expand our products globally
Local artists will offer joint customized designs of our neon signs
Skylite Advertising Inc. will help expand our line of products
Ascending quality of external opportunities
Descending cost of internal capabilities
Accountability for descending costs
We plan to decrease costs while ensuring accountability by utilizing Squadzip to manage our virtual sales team in the Philippines.
Partnering with local Artists will reduce the cost of design and Finding these artists through Art Fair Philippines will help ensure that we are partnering with high quality artists.
Partnering with Six-sigma local sign companies like Skylite, will help ensure that the products created in the Philippines will have a high standard of quality
Contingency plan for ascending value
Enhance America will create a manufacturing plant and a corporate office in the Philippines
This will provide Enhance America with an understanding of the specific needs and preferences of the local businesses in the country
Enhance America will use American strategies to hire and train a new team to increase their production capacity and product efficiency
Refererences
Aithal, P. S., & Kumar, P. M. S. (2015). Black ocean strategy-a probe into a new type of strategy used for organizational success. GE International Journal of Management Research, 3(8), 45-65
Tantau, A. D., & Mateesescu, S. (2013). The green ocean innovation model. International Journal of Business, Humanities, and Technology, 3(6), 59-65
Squadzip, Digital Space Explorer, Inc., squadzip.com.
“Enhance America • Enhance the Way You Do Business.” Enhance America, enhanceamerica.com/.
“Grey Philippines | About Us | Grey Advertising Global.” Grey Group. A WPP Company, grey.com/philippines/.
Art Fair Philippines, artfairphilippines.com/.
“Neon Sign.” How Products Are Made, www.madehow.com/Volume-2/Neon-Sign.html.
“Signex.” Signex, signexnet.com/.
Albert Smith Group, asgroup.com.ph/.
“Design, Manufacture, Installation & Maintenance of Signage Products.” Albert Smith Group, albertsmithgroup.com.au/.
“Leaded Glass Companies and Suppliers Serving Philippines | Environmental XPRT.” Leaded Glass Companies and Suppliers Serving Philippines | Environmental XPRT, www.environmental-expert.com/companies/keyword-leaded-glass-21606/serving-philippines?redirectedToServing=1.
“Vynex Signs.” Vynex Signs, vynexsigns.com/.
“This Signage Maker in Manila Is Philippines' Finest | Get Creative Signs, Inc.” Creative Signs Inc, creativesignsinc.com.ph/.
Cruz, Christa I. De La. “10 Filipino Artists Under 30 That You Should Follow on Instagram.” SPOT.PH, spot.ph/arts-culture/arts-culture-peopleparties/72104/under-30-artists-instagram-a00171-20171122-lfrm.
“Top Ad Agencies & Marketing Companies in Philippines - 2019 Reviews.” Top Ad Agencies & Marketing Companies in Philippines - 2019 Reviews | Clutch.co, clutch.co/ph/agencies.