ppt project
Current ad: Tagline: “Double the You”
Problems: •Weakly related to product •Creates confusion Am I going to turn into a beaver?
•Bizarre humor
http://www.ispot.tv/ad/Aky4/starbucks-doubleshot-eager-beaver
Why our tagline/ads? Tagline: “Double or Nothing”
• Catchy • Memorable • Common phrase
Ads: •Concise •Pertinent to product •Appeal to humor
Ads
Math Dinner Darts
Expand reach on Social Media expose all facebook users to Doubleshot product
Establish Facebook Page Encourage Consumer Videos
Ask consumers to post and share their own videos to page with #doubleornothing
Important to Establish Credibility Possible pages for alternative recipes
Ordering a Doubleshot on ice at on site store
Twitter Participate in industry conversation Easy to reach large number of followers
Engage with followers
Tweets are short and simple Understanding tool
Target audience expectations
ORM (Online Reputation Management) See complaints/compliments in real-time
Vine Perfect for the short ads
Maximum of 7 second videos
Highlight brand advocates Entertainment anywhere & everywhere Easy to reach followers Behind the scenes videos Promote contests using hashtags
#DoubleOrNothing
YouTube Ability to directly advertise
Can segment target audience thanks to Google AdWords integration
Ads normally have 3 second waiting time to skip
Very few will skip last 4 seconds of ad
Encourages sharing on page of the video itself
Organize into a playlist so people can go through all of them quickly
YouTube ● 15 second ads are “the new black”,
why not half that? ○ The number of 15-second television
commercials jumped more than 80 percent between 2008 and 2012 according to Nielsen Media Research
Consumers are developing the same “avoidance” tendencies they do online as they do with TV
Short-form video ads produce 25% higher brand recall and 42% higher purchase intent for product or service