ppt project
Project Overview
For the project please put together a report or presentation covering the following.
A company’s business model and its products
Analyzing Internet Marketing tactics and strategies of the company across multiple channels
search engines (PPC & SEO)
social media
website design
others you may find
Consider a competitor for that company and contrast their Internet Marketing strategies and tactics with respect to the assigned company.
Provide recommendations for the improvement of the assigned company’s Internet Marketing activities
Presentation Example
Footlocker.com
Business Model & Products
Business model: Bricks and Clicks
1,835 stores are located in 23 countries including 1,015 in the United States, Puerto Rico, U.S. Virgin Islands, and Guam, 126 in Canada, 603 in Europe, and a combined 91 in Australia and New Zealand
Sales of ~$5B
Online Sales near $1B
https://www.footlocker-inc.com/company.cfm?page=foot-locker
http://www.businessinsider.com/foot-lockers-online-sales-grew-by-double-digits-in-the-last-quarter-2016-8
Business Model & Products
Athletic Footwear
Apparel
Appeals to sneaker enthusiast
Includes: Sandals, Boots, Hats, Hoodies, Jackets, Shorts, T-shirts
https://www.similarweb.com/website/footlocker.com#overview
Internet Marketing Tactics & Strategies
Desktop site
Mobile site
App
Internet Marketing Tactics & Strategies
Top Organic Keywords:
Brand name
Athlete + shoes
Foamposite
Internet Marketing Tactics & Strategies
SERP
PPC
sitelinks
SEO - localized
Maps
Knowledge graph
Internet Marketing Tactics & Strategies
6M followers
Shoe hero shots
Tout exclusives
FB live
Pop culture
Internet Marketing Tactics & Strategies
A part of the conversation
Retweet partners like NBA
Capitalize on All Star Weekend
Lots of crossover with FB
Internet Marketing Tactics & Strategies
Skews more artsy
Use Stories
Heavier on lifestyle
Crossover with other social
Internet Marketing Tactics & Strategies
Youtube
Multiple types of content
Diversity in content collaborators
Internet Marketing Tactics & Strategies
20/24 Emails Promotional
Some personalization
Name
Brand affinity
Product releases
‘Looks’
Lifestyle
Internet Marketing Tactics & Strategies
Meant for mobile
20/24 Emails Promotional
Some personalization
Name
Brand affinity
Product releases
‘Looks’
Lifestyle
Internet Marketing Tactics & Strategies
Other
Augmented Reality
Snapchat lenses
Competitor Analysis
Consider a competitor for that company and contrast their Internet Marketing strategies and tactics with respect to the assigned company.
Competitor Analysis
Competitor Analysis
PPC – Much more promo heavy sitelinks
6 pack of SEO sitelinks vs Footlocker’s 4
Maps results
Knowledge graph
Competitor Analysis
Brand heavy SEO
Kids, White shoes look to be wins
Competitor Analysis
Yeezy
Addidas shoes
Nike Air Max
Jordon
Competitor Analysis
Streetwear / Urban focus
Reebok
Even more aligned with music biz
Competitor Analysis
Reinforce lifestyle shots
Alternate shots from other socials
Music artists
Competitor Analysis
Align with other socials
Music/Lifestyle
Competitor Analysis
Align with other socials
Music/Lifestyle
Competitor Analysis
Main Contrast Footlocker vs Finish Line
Dark web presence vs light
Align more with NBA vs Musicians and other influencers
Finish Line promotes discounts a little heavier via other channels
Both have Apps
Both do display remarketing
Competitor Analysis
Competitor Analysis
Recommendations
Wellness
Social good
Community building
Environmental consciousness