ppt project
Brand—Category Review
Voiceover Power Point due April 1
- Current Brand Positioning & Social Media Presence
- SWOT Analysis
- Target Audience Insights
- Demographics, Psychographics (Lifestyle)
- Media Activity/Social Media, Barriers to Use
- Primary Competitors
- Strengths/Weaknesses
- Taglines—Examples of Current Ads/Social Media Presence
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Brand—Category Review
Voiceover Power Point due April 1
- Requirements:
- Everyone on the team must have a speaking role on the voicover.
- Incorporate sound on each slide so it’s activated by clicking on slide.
- Be sure to turn up the sound on your pc when you record.
- Double check the sound recorded on a couple of pcs.
- No sound=no points for this phase of the team project.
- Only one member of the team needs to post your voiceover to dropbox by 11:59 on or before April 1. (Wrong dropbox=0 Points)
- Your voiceover must be saved/posted into dropox : Brand_Last names teammates.
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MILKY WAY
Tatoo
“Sorry I was eating a Milky Way”
15 seconds
MILKY WAY
Tatoo
“Sorry I was eating a Milky Way”
15 seconds
MILKY WAY
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CURRENT BRAND POSITIONING
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CURRENT BRAND POSITIONING
- Milky Way positions itself as a caramel-nougat filled chocolate bar in which people can indulge, find comfort, and lose themselves in.
- "Sorry, I was eating a MilkyWay"
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MILKYWAY'S SOCIAL MEDIA
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YOUTUBE
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SOCIAL MEDIA OVERVIEW
- -Strongest following on Facebook
- Most Recent activity on Twitter
Strengths
- Consistent theme over all platforms
Possible Improvements
- More frequent posting and engaging content
- More connectivity between each platform
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SWOT ANALYSIS
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SWOT ANALYSIS
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TARGET AUDIENCE
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DEMOGRAPHICS PSYCHOGRAPHICS
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MEDIA ACTIVITY AND BARRIERS TO USE
- Commercial ads
Being different and unique from other candy bars
Get the product known and establish a well known brand among others
Making sure the product is easily presented in ad
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PRIMARY COMPETITORS
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PRIMARY COMPETITORS
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PRIMARY COMPETITORS
Most of Milky Way’s primary competitors are made by the same brand:
MARS Candy
M&M
3 Musketeers
Dove
Kudos
Snickers
Other primary competitors are:
Nestle Candy
Butterfinger
Crunch
KitKat
Hershey Products
Hershey Bar
Reese’s Cup
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STRENGTHS AND WEAKNESSES OF COMPETITION
Snickers
Reese’s
KitKat
Butterfinger
| Strengths | Weaknesses |
| Stronger social media presence | No Instagram Page |
| Popular commercials on TV spots | |
| More customer engagement |
| Strengths | Weaknesses |
| Stronger social media presence | No Instagram page |
| Sponsorship commercials that builds loyalty | |
| Share recipes for their product online |
| Strengths | Weaknesses |
| Stronger social media presence | Less popular than Reese’s and Snickers |
| Strong record of ads and taglines | |
| Bring a lot of cultural diversity into social media |
| Strengths | Weaknesses |
| Stronger social media presence | Not as continuously advertised on TV |
| Facebook Twitter YouTube Instagram | Low social media eng-agement in comparison |
| 2016 Super Bowl Spot |
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CURRENT TAGLINES
Snickers
You’re not you when you’re hungry
Reese’s
Perfect
KitKat
Have a break with KitKat
Butterfinger
Tasty things come in all sizes
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COMPETITORS’ SOCIAL MEDIA
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COMPETITORS’ SOCIAL MEDIA
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COMPETITORS’ SOCIAL MEDIA
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COMPETITORS’ SOCIAL MEDIA
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Thank You!
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