Audience Research

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Example_PlanningPresentation1.docx

Hello fellow producers at Interscope Records. I know that you are in search of new talent from producers to artists that can create new, unique music sequences and songs that will open the doors to the future of the sound arts. I am definitely a necessary element to add to your already finely tuned and handsomely recognized organization. When founded in late 1990 by Jimmie Lovine and Ted Field the idea was to start a label that could lead the industry through a major change in sound and music as we know it. Not only did they do so, but they predicted that change as well successfully building an empire through new ideas in operations and creativity in the production process. One of the many things I admire about Interscope Records is giving artists full control over their own crafts which I think is a big risk, but genius.

I resonate with this forward way of thinking because I’ve been making music since I was 15 and went on to make many different styles or genres of music. Ask yourself, what would happen if everyone approached one problem with the same views or thought processes? I think we all know what would happen. Without that space and freedom to challenge your own creativity, talent is not used to it’s full potential and new ideas go undiscovered. Basically, you take away the what ifs and taking away the what ifs hinders growth and evolution. Some of the greatest discoveries have come from trying something different or unusual.

I’m here to simply offer a unique ability to record, master and produce not only synthesized chords, percussions, and kicks that will capture the heads, hips, and hearts of artists and music fans around the world, but also write and structure lyrics to complete beautiful songs that will add not only credibility to this company as one of Heavy hitters in this industry but also add revenue. I also possess the ability to grow side by side with the rapid change in this industry.

I envision some of the ways to do this are, always scouting for new talent through using many different avenues to discover. Working with a huge network of artists and producers with the talent to make diverse tracks creating new age, almost pioneering sounds. Working closely with individuals that aren’t afraid to push the boundaries of change or try new ideas from different genres of artists collaborating, to working with individuals that consistently scout for new and effective ways to create buzzes and sell our products.

I remember in my late teens me and a couple friends who shared the same passion for making music formed a group called “Critical Mindz”. There was D-boy, Chi Chi and I, and everyone brought more than 1 talent to the table. I’m African American of course, D-Boy is Caucasian, and Chi Chi is Pilipino. I was a beat producer, writer, and rap artist. D-Boy was a writer, rap artist and our sound engineer. Chi Chi was a writer, singer and rap artist. Our genre of music was Hip Hop/ R&B. We were not your traditional group. When we first started our dreams were to be offered a record deal. We believed that even though it’s far-fetched, with hard work, dedication and consistency, we could get past the adversity and people would recognize that even though we look and sound different, we definitely had talent and our differences would actually make us more interesting. We all know how hard it can be to open a vast number of people to different or new ideas. Almost one year later we had created a fan base in our home town and surrounding cities. We performed small venues and even opened up a show for a famous comedian. By the end of that year our talent had led us to a record deal with Dream Weaver Entertainment. Unfortunately, we ended up turning down the contract, but it was still a major victory for us. All of this started with us making music out of D-Boy's basement. Now it is very common to hear Hip Hop mixed with R&B. Without today’s technology, without living in a major city, and having the odds stacked against us for being very different in sound, ethnicities and appearance we were successful at reaching that goal that we set out for. We were different. Difference brings change and change brings the next big thing. This is a major reason that our visions are one and the same.

That always stuck with me as I continued to create new innovative songs and finally, I decided to attend Full Sail University where I studied music theory, psychology of play, audio art in the entertainment and media industries, recording principles, musical structure and analysis, mixing techniques along with several other necessary courses that contributed to my Bachelor’s Degree in Audio Production.

While attending Full Sail University I completed a 6-month internship at Studio 11 in “The Windy City” Chicago, IL where I created many different musical sequences. This included songs for vocalists, sounds for video games sounds and cinematography. One of the projects that I worked on is up for a Grammy nomination.

Again, I know my way around a studio producing, recording, mixing, and mastering for artists, video games, and cinema. The art of writing and structuring songs. I’ve personally worked as and with artists to help hone their skills. I possess the business aspect and knowledge of the industry from marketing to sales tactics down to music theory.

If you believe in continuing to lead this industry through creative and innovative thinking, then you believe in us. With all the new technology advancing so rapidly, maybe the sky isn’t the limit. I say let’s push these boundaries, metaphorically speaking in this industry. I’m Curtis Brown and thanks for your time!