| Case Study: FedEx and UPS-- The War Continues | Please note that there are dozens of points you can add to these columns from the FedEx UPS Case Study. Below are just a few to give you better context. |
| Industry | Consumer | Competition | Internal |
| Political | B2B- large, small/SMB, online merchants | FedEx | Gave PC software to customers for easier customization |
| Changing political situation/tension between Taiwan and China | Domestic and international | 2000- Spent $1.3B on information tech | 2000- IT expenditure in billion $ range |
| | | 1997- Launched software for presence on the internet and into the field of ecommerce. | 1996- Invested in package handling website |
| Economic | B2C- online, phonecall, partnership w/ websites. | 1998- Began distributing APIs | 1997- Agreements with Infoseek, Lycos, Yahoo for greater reach to customers |
| Rapid increase of e-commerce | | 1999- Deal with Netscape | 1997-Developed series of APIs for better intergration with ecommerce systems with IBM, Pandseic, SAP, Icat, Harbinger, Lotus, Microage |
| | Customers like the option to tailor and customize to their needs. | 1999- Launched FedEx MarketPlace providing customers better access to online merchants | 2002- Advanced e-commerce infrastructure allowing beter customer service |
| Social | | 1995- Introduced CRP for increase in employee productivity | 1996- Introduced scanning system for increase in employee productivity and services offered |
| People getting comfortable with technology |
| Technology |
| Information Tech becoming an important criteria to function |
| Legal |
| No foreign company may own more than 25% of a US airline |
| Environmental |