Essay questions

Use topic headings and subheadings to differentiate section of each essay.

Should be about a page long.

1. A marketing manager for a company that sells a full line of toys for infants and toddlers is considering marketing her products in select developing countries. Based on your knowledge of culture (cultural analysis), segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the movie into that market. What are the steps she needs to take?

2. How might situational factors affect the purchase decision for wine and shampoo. Provide 3 situations for each product.

3. Using Excel, develop an X-Y Plot from the following frozen pizza survey data (means listed n=10000) from 2 market segments and interpret the findings . Also, what statistical test(s) would you need to conduct if you wanted to determine if there were significant differences between the regions in their perceptions on the 2 other attributes and brands.

1-low , 5-high Northeast Southeast

	Price	Taste	Price	Taste
Totinio’s	1.67	2.80	2.77	2.00
Red Baron	2.20	2.00	2.32	3.85
Tombstone	0.90	1.00	2.34	2.50
Freschetta	2.00	2.83	3.08	3.96
DiGiorno	3.80	3.73	4.46	4.17