even management
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COURSE NAME: EVENT AND CONFERENCE MANAGEMENT |
Task brief & rubrics |
Briefing:
NIKE – INTERNAL EMPLOYEE CONFERENCE ON SPORTS MARKETING (ANNUAL EVENT)
Imagine you are an Event Planner working for Nike and you have been assigned to organize an internal conference on Sports Marketing. This is an annual event and this year Barcelona has been selected as city to host this offsite event.
Attendee Profile:
· On site – leadership team from Europe, 20 people
· Online attendance : Those who have intermediate positions can connect online. Budget: 50 k
Tentative agenda:
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Day 0 |
Day 1 |
Day 2 |
Day 3 |
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PM: Arrivals 20:00 Welcome cocktail |
09:00 Welcome Speech by Manager 09:15 - Speaker 1 (employee) 10:15 - Coffee break 10:45 – Speaker 2 (employee) 11:45 – Lunch 13:00 – Workshop 16:00 – End of the meeting 18:00 – Activity 20:00 - Dinner |
09:00 Coach opening 09:15 - Speaker 3 (employee) 10:15 - Coffee break 10:45 – Speaker 4 (employee) 11:45 – Lunch 13:00 – Workshop (role play) 16:00 – End of the meeting 18:00 – Activity 20:00 - Dinner |
09:00 Speaker 5
10:15 - Coffee break 10:45 – Speaker 6 (employee) 11:45 – Farewell Lunch PM - Departures |
I. Conference Preparation (event planning)
a. Proposal description: please prepare a proposal including moodboard.
b. Agenda: Complete the agenda with venues, activities and F&B locations. Explain the reason of your choices.
c. Budget- Internal budget: Please prepare a budget including all necessary items. d. Health and Safety planning.
II. Supplier selection:
a. Supplier selection: Selected Suppliers according to budget and explain the reasons of your choices.
b. Communication: Please write down a sample e-mail to a supplier in order ask for availability and rates.
c. Communication II: Then, imagine that you are not convinced with the cost proposal, and you reply your supplier asking for better rates. How would you communicate it?
III. Onsite (event execution)
a. Last-minute: Imagine there are two people that would like to participate in the event. They were invited and they rejected the invitation due to personal matters. At the end, they can make it and they confirm it to you the day before the conference start. How would you deal with it?
b. Event coordination: Imagine you have to coordinate the event onsite. Please prepare a runsheet of day 1.
c. Two days before the event: Imagine you have bought tickets for an activity and they have changed the timings, so now the activity clashes with another scheduled meeting. How would you approach this situation?
IV. Post-Event (client debrief): The client stated that the last edition (2022) was fully online and that the scope for 2023 is to enhance conference interaction.
a. 2022: What activities would you propose in order to enhance interaction and event engagement during the meetings?
b. Future: What metrics would you suggest to the client to evaluate the event results post-event for debrief.
Please relate all points of the table of the contents with the units explained in class.
Formalities:
· Wordcount: 2000 words
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
· Format: pdf.
It assesses the following learning outcomes:
· Outcome 1: plan a conference and a second event according to a client brief.
· Outcome 2: demonstrate effective management of and communication to internal and external stakeholders.
· Outcome 3: produce an event agenda, budget and an effective Runsheet.
· Outcome 4: report on the event's results to a client or to stakeholders with both a client debrief and feedback.
Rubrics
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Learning Descriptors |
Fail Below 60% |
Marginal Fail 60-69% |
Fair 70-79 % |
Good 80-89% |
Exceptional 90-100% |
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Content
KNOWLEDGE & UNDERSTANDING
30% |
Content is unclear, inaccurate and/or incomplete. Brief and irrelevant. Descriptive. Only personal views offered. Unsubstantiated and does not support the purpose, argument or goals of the project. Reader gains no insight through the content of the project.
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Limited content that does not really support the purpose of the report. Very poor coverage. Displays only rudimentary knowledge of the content area. Reader gains few if any insights
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Presents some information that adequately supports the central purpose, arguments, goals, or research questions of the project. Although parts missing, it demonstrates a level of partially proficient knowledge of the content area. Reader gains some insights.
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Presents clear and appropriate information that adequately supports the central purpose, arguments, goals or research questions of the project. Demonstrates satisfactory knowledge of the content area. Reader gains proficient insights.
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Presents balanced, significant and valid information that clearly and convincingly supports the central purpose, arguments, research questions or goals of the project. Demonstrates indepth and specialised knowledge of the content area. The reader gains important insights
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Written Communication Skills
COMMUNICATION
20% |
The written project exhibits multiple errors in grammar, sentence structure and/or spelling. Inadequate writing skills (e.g., weaknesses in language facility and mechanics) hinder readability and contribute to an ineffective research project.
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The written project exhibits errors in grammar, punctuation and spelling. The written project comes across as untidy and not properly checked for mistakes. Errors present in written communication make readability frustrating.
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Written research project displays good word choice, language conventions and mechanics with a few minor errors in spelling, grammar, sentence structure and/or punctuation. Errors do not represent a major distraction or obscure meaning.
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Readability of the project is good due to the clarity of language used. Grammar, spelling and punctuation is without error. Spelling and grammar thoroughly checked.
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Readability of the project is enhanced by facility in language use/word choice. Excellent mechanics and syntactic variety. Uses language conventions effectively (e.g., spelling, punctuation, sentence structure, paragraphing, grammar, etc.).
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Analytical / Critical Thinking Skills
CRITICAL THINKING
30% |
Research problem, concept or idea is not clearly articulated, or its component elements are not identified or described. Research information is poorly organized, categorized and/or not examined; research information is often inaccurate or incomplete. Presents little if any analysis |
Research problem, concept or idea is not clearly articulated at times and confusing. Research information is badly organized, categorized, and/or only superficially examined; research information is often incomplete. Presents limited analysis or interpretation; |
Adequately identifies and describes (or sketches out) the research problem, concept or idea and its components. Gathers and examines information relating to the research problem, concept or idea; presents and appraises research information with some minor inconsistencies, |
Formulates a clear description of the research problem, concept or idea, and specifies major elements to be examined. Selects information appropriate to addressing the research problem, concept or idea; accurately and appropriately analyses and interprets relevant research |
Effectively formulates a clear description of the research problem, concept or idea, and specifies major elements to be examined. Selects and prioritizes information appropriate to addressing the research problem, concept, or idea; accurately and appropriately analyzes |
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or interpretation; inaccurately and/or inappropriately applies research methods, techniques, models, frameworks and/or theories to the analysis. Presents few solutions or conclusions; solutions or conclusions are often not well supported, are inaccurate and/or inconsistent, and are presented in a vague or rudimentary manner.
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inaccurately and/or inappropriately applies research methods, techniques, models, frameworks and/or theories to the analysis. Presents some solutions or conclusions but they are often not well supported, or logical.
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irrelevancies or omissions. Generally applies appropriate research methods, techniques, models, frameworks and/or theories although with inaccuracies. Outlines solutions or conclusions that are somewhat logical and consistent with the analysis and evidence; identifies and/or lists solutions or conclusions although not always clearly.
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information. Effectively applies appropriate research methods, techniques, models, frameworks and/or theories in developing and justifying multiple solutions or conclusions; solutions or conclusions are coherent, well supported and complete.
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and interprets relevant research information. Precisely and effectively applies appropriate research methods, employs advanced skills to conduct research. Uses techniques, models, frameworks and/or theories in developing and justifying multiple solutions or conclusions; solutions or conclusions are insightful, coherent, well supported, logically consistent and complete. Displays a mastery of complex and specialized areas.
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Integration Skills
APPLICATION & EVALUATION
20% |
Shows little ability to employ theory and practice across the functional areas of business in the assessment of issues relating to the research problem, concept, or idea. Does not recognize or correctly identify crossfunctional organizational issues relevant to the research problem, concept or idea. Does not adequately evaluate the research problem, concept or idea in light of relevant principles, theories and practices across the business functional areas. Few if any solutions, recommendations for action, or conclusions are presented, and/or they are not appropriately justified or supported.
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Shows some ability to employ theory and practice across the functional areas of business in the assessment of issues relating to the research problem, concept or idea. Recognizes organizational issues relevant to the research problem, concept or idea but does not show understanding. Does not adequately evaluate the research problem, concept or idea in light of relevant principles, theories and practices across the business functional areas. Some solutions offered but difficult to understand. Recommendations for action, or conclusions are presented, but they are often not well supported, or logical. |
Exhibits application of principles, theories and practices across the functional areas of business to the analysis of the research problem, concept or idea. With some exceptions, outlines and describes (or sketches out) some cross- functional organizational issues that are relevant to the research problem, concept or idea. Adequately identifies and describes (or summarizes) solutions, recommendations for action, or conclusions that are, for the most part, appropriate, but which need to be more aligned with principles and concepts in the functional areas of business. |
Demonstrates an ability to integrate and apply principles, theories and practices across the functional areas of business to the analysis of the research problem, concept or idea. Identifies, examines and critically evaluates important cross- functional organizational issues associated with the research problem, concept or idea. Clearly justifies solutions, recommendations for action, or conclusions based on analytics and an insightful synthesis of crossdisciplinary principles and concepts in the functional areas of business. |
Demonstrates welldeveloped ability to integrate and apply principles, theories and practices across the functional areas of business to the analysis of the research problem, concept or idea. Effectively identifies, examines and critically evaluates important crossfunctional organizational issues associated with the research problem, concept, or idea. Clearly and effectively justifies solutions, recommendations for action, or conclusions based on strong analytics and an insightful synthesis of crossdisciplinary principles and concepts in the functional areas of business. Can link thinking across disciplines and contexts. |