(Marketing)
Ethics portion of the project:
Based on chapter 3, tell me about the social responsibility and ethical culture of the company. For this you will look at the company’s website as well as search the internet about this company.
From their webpage:
Do they identify a code of ethics? Do they indicated what happens to those who breach the code?
Do they identify any social issues they support/contribute to?
From the internet:
See if you can find the ‘dirt’ on the company – or the good.
· Are they identified as a ‘Best Places to Work’ – link on Moodle
· Search the company name on the following terms:
· legal issues
· ethics
· scandals
· violations
· ?
· Briefly, what did you find?