impact of emerging technologies to the luxury in relation to digital marketing
Content
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Name
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BIN3025-N Emerging Technologies for the Enterprise - REPORT
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Description
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Rubric Detail
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Levels of Achievement |
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Criteria |
80% + |
70% + |
60% + |
50% + |
40% + |
< 40% |
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Identification of topic and related issues |
12 to 15 points |
10.5 to 11.9 points Key issues clearly identified and expressed: links between issues highlighted, where relevant |
9 to 10.4 points The key issues identified, and some links highlighted |
7.5 to 8.9 points A picture of the more obvious issues presented; issues presented; little development of links |
6 to 7.4 points Some gaps in the identification of issues but sufficient for potential action |
0 to 5.9 points Inadequate identification of issues |
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Research/Review/Supportive Material |
16 to 20 points |
14 to 15.9 points Evidence of extensive research |
12 to 13.9 points Good research |
10 to 11.9 points Research good but sometimes misunderstood |
8 to 9.9 points Little research, poor application of knowledge |
0 to 7.9 points No research |
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Analysis of issues |
24 to 30 points |
21 to 23.9 points Sound insight into nature of problem; clear links to theory to enable understanding |
18 to 20.9 points Some insight shown in clear analysis; some use of theory to enable understanding |
15 to 17.9 points Attempts to analyse issues; understanding shown but without depth; some reference to theory |
12 to 14.9 points Some lack of understanding in analysis. Limited use of theory |
0 to 11.9 points Major gaps in understanding in analysis. Minimal use of theory |
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Structure of report or essay |
12 to 15 points |
10.5 to 11.9 points Rational structured; clear flow and integration of analysis and strategy |
9 to 10.4 points Clear structure; rational progression and links between sections |
7.5 to 8.9 points Clear structure; sections tend to be compartmentalized |
6 to 7.4 points Structure tends to lack flow and rationale |
0 to 5.9 points Significant lack of structure and rationale |
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Evidence of learning from the module, recommended texts, and students own research |
16 to 20 points |
14 to 15.9 points Solid/extensive evidence of reading beyond basic texts. Imaginative ideas resulting from texts/research. |
12 to 13.9 points Identifies key texts with clear learning outcomes |
10 to 11.9 points Key texts identified with some lack of clarity in learning outcomes |
8 to 9.9 points Some references cited. Gaps in learning outcomes |
0 to 7.9 points Inadequate grasp of learning from the module |
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