Case Analysis
The criteria for written case analyses include a(n):
· Executive summary outlining your strategic analysis and recommendations. For information about what an executive summary entails, please refer to: Vassallo, P. (2003). Executive summaries: Where less really is more. Et Cetera, 60(1), 83-90.
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· Provide a synopsis of the major case facts and key problems.
· Discuss the strategic issues that management needs to address.
· Provide strategic analysis of those key issues utilizing tools and techniques presented in the text (using tables and charts if appropriate).
· Conclusion/Recommendations section which focuses on your well-supported action plan to address the strategic issues of the case.
Executive Summary
A “Quick Preview”
An executive summary is a brief overview of a full report designed to give readers a quick preview of the report’s contents. Its purpose is to consolidate the principal points of a document in one place. After reading the summary, your audience should understand the main points you are making and your evidence for those points without having to read every part of your report in full. That's why they are called executive summaries—the audience is usually someone who makes funding, personnel, or policy decisions and needs information quickly and efficiently. Remember that your purpose is to provide an overview or preview to an audience who may or may not have time to read the whole report carefully.
Guidelines for writing executive summaries:
· An executive summary should explain why you wrote the report, emphasize your conclusions or recommendation, and include only the essential or most significant information to support those conclusions.
· Executive summaries are usually organized according to the sequence of information presented in the full report, so follow the order of your report as you discuss the reasons for your conclusions. Consider using headings that match the headings in your full report.
· Executive summaries are usually proportional in length to the larger work they summarize, typically 10-15%. Most executive summaries are 1-2 pages.
· Write the executive summary after you have completed the report and decided on your recommendations. Look at the first and last sentences of paragraphs to begin to outline your summary. Find key words and use those words to build active sentences. Use transition words that express causation (therefore, consequently), words that signal essentials (basically, central, leading, principal, major), and contrast (however, similarly, more than, less likely).
· Make the summary concise, but be sure to show why you arrived at your conclusions.
· Don't introduce any new information that is not in your report.
· Executive summaries should communicate independently of the report. Ask someone not familiar with the report to read your executive summary to see if it makes sense.