Fundraising Management: Sponsorship, Philanthropy, and the State
FUNDRAISING MANAGEMENT: SPONSORSHIP, PHILANTHROPY & THE
STATE
ESSAY GUIDANCE
THE WORD COUNT FOR THE ESSAY IS 3000 WORDS
THERE IS NO ACCEPTABLE PERCENTAGE YOU C AN GO OVER THIS WORD COUNT
THE ESSAY IS DUE 6 TH JUNE
ESSAY QUESTION
• Choosing a case study of an organization in the Creative and Cultural Industries sector, discuss the advantages and disadvantages of at least one of the following sources of income revenue: philanthropy, sponsorship, digital crowdfunding and government funding.
ESSAY QUESTION
• Choosing a case study of an organization in the Creative and Cultural Industries sector, discuss the advantages and disadvantages of at least one of the following sources of income revenue: philanthropy, sponsorship, digital crowdfunding and government funding.
CHOOSING A C ASE STUDY
• Your essay should primarily focus on one case study. • Your case study can be from any country – it does not have to
be from the UK.
• Your case study should be an organization, not an individual person.
• Your case study must be in the Cultural and Creative Industries (not sport or another type of organization).
CHOOSING A C ASE STUDY
• Think about how much information is available about this case study – do they have a website?
• How much relevant information is publicly available on this website?
• Will this case study allow you to make an argument?
• Is there appropriate academic literature published about the sector that this CCI operates within?
• Remember – you must not do any primary research. This means do not contact the organization to ask them questions or interview them. Use publicly available, trusted data.
ESSAY QUESTION
• Choosing a case study of an organization in the Creative and Cultural Industries sector, discuss the advantages and disadvantages of at least one of the following sources of income revenue: philanthropy, sponsorship, digital crowdfunding and government funding.
INCOME SOURCES
• We have learned about each of these income sources throughout the course.
• You can choose to discuss as many income sources as you like – but be careful not to cover too much in your essay.
• It is better to talk about fewer income sources in more detail.
• So be selective about the income sources you want to discuss.
INCOME SOURCES: LOOKING FOR INFORMATION
• If you want to find trusted information about your organisations’ income sources you can look at:
• Their website (including scrolling right to the bottom of their home page where they might have information for the press or trustees).
• Press reports about your organization.
• The charity commission’s charity register https://www.gov.uk/find-charity- information
• The Arts Council website
YOU COULD ALSO LOOK AT THE FOLLOWING INDUSTRY SOURCES
• The White Pube: Timely and critical magazine reporting on the art world &its inequalities. https://thewhitepube.co.uk/,
• The Goods by Vox: Popular criticism about popular culture https://www.vox.com/the-goods,
• The Stage: Theatre news and long reads from across the UK https://www.thestage.co.uk/,
• Apollo: International art magazine https://www.apollo-magazine.com/,
• Exeunt Magazine: Criticism and long reads about the theatre industry (international) http://exeuntmagazine.com/
YOUR ESSAY STRUCTURE: INTRODUCTION
• 1) Introduce your case study clearly – do not assume that the person marking your paper will be familiar with this case study.
• 2) Summarize why this case is important – why should the marker care?
• 3) Summarize the key argument that you will make in your paper.
• 4) Signpost to the structure of the rest of your essay.
LITERATURE REVIEW
• Here you should review the trusted literature relevant to your income sources.
• Start with the literature that is uploaded to Blackboard in the relevant weeks for the Fundraising Module.
• Then you need to look for literature relevant to your own case study sector.
CHECK OUT THE FOLLOWING JOURNALS
• International Journal of Arts Management • International Journal of Cultural Policy • Journal of Business Ethics • Nonprofit and Voluntary Sector Quarterly • Journal of Nonprofit & Public Sector Marketing
Cultural Trends The Sociological Review Journal of Cultural Economy
USE STAR PLUS TO FIND TRUSTED LITERATURE
IN YOUR LITERATURE REVIEW
• Introduce the theory – who is the author? Why are they credible?
• Summarise the main argument of the theory – do not assume the marker has any familiarity with this theory. What are they saying?
• Apply this to your own case study – what does this existing theory help us understand about your own original example?
• How does this theory fit into your argument? Link back to the question.
GET THE REFERENCING RIGHT – ANY DIRECT QUOTATIONS NEED PAGE
NUMBERS AND QUOTATION MARKS. NOT DOING THIS PUTS YOU AT RISK OF
BEING IDENTIFIED FOR PLAGIARISM.
ANALYSIS SECTION
• This is really where you can analyse your case study.
• You need to discuss the advantages and disadvantages of the funding sources that you have chosen.
• But – if you want to push your grade to the 70s, you need to build an argument about the significance of these advantages and disadvantages for CCIs and for society at large.
• This is the so what question.
CONCLUSION
• Do not introduce anything new in the conclusion. • Summarize your arguments coherently – the conclusion
should very briefly recap everything you have done in the essay.
• Link them back to the question – clearly show the marker how you have responded to the essay brief.
HELPFUL RESOURCES FROM THE LIBRARY
• Harvard refrencing - https://librarydevelopment.group.shef.ac.uk/referencing/harvard.html
• Developing an academic argument - https://www.sheffield.ac.uk/academic- skills/writing/academic-argument
• Essay structure and planning - https://www.sheffield.ac.uk/academic- skills/writing/essay-planning
• Proofreading - https://www.sheffield.ac.uk/academic-skills/writing/proofreading • Study skills workshop - https://students.sheffield.ac.uk/301/student-
services/workshops
• One to one appointments - https://students.sheffield.ac.uk/301/student- services/tutorials
LAST POINTS
• Remember, do not do any primary research – you cannot conduct any research with people without ethical approval.
• Give your work a close proof read – you can print it out to make this easier.
• Really signpost back to the question whenever you can – show the marker what you are doing and why.
• Good luck! You’ve worked really hard this semester, and you should all be proud of yourselves!