essay
Using the readings up till now, and the readings for Class 14 to answer the following questions related to the Apple Inc case:
· Current Concepts (30 pts)
–Compare and contrast Apple’s and Alphabet’s competitive position, strategy, willingness to pay, and SWOT. Which is better positioned for the future?
Intra-Firm Value Chain & SWOT/VRIO (10 pts)
Strategic Positioning & Strategy (5 pts)
Analyzing Willingness to Pay (5 pts)
–What are the options available to Tim Cook in 2017 and which would you select?
Options-Led Approach to Making Strategic Choices (10 pts)
· Clarity & Language (10 pts)
· Other Cases & Concepts (10 pts)
Apple Inc Case
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Apple Inc Case |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeIntra-Firm Value Chain & SWOT/VRIO Compare and contrast Apple’s and Alphabet’s competitive position, strategy, willingness to pay, and SWOT. Which is better positioned for the future? |
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10 pts |
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This criterion is linked to a Learning OutcomeStrategic Positioning & Strategy Compare and contrast Apple’s and Alphabet’s competitive position, strategy, willingness to pay, and SWOT. Which is better positioned for the future? |
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5 pts |
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This criterion is linked to a Learning OutcomeAnalyzing Willingness to Pay Compare and contrast Apple’s and Alphabet’s competitive position, strategy, willingness to pay, and SWOT. Which is better positioned for the future? |
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5 pts |
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This criterion is linked to a Learning OutcomeOptions-Led Approach to Making Strategic Choices What are the options available to Tim Cook in 2017 and which would you select? |
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10 pts |
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This criterion is linked to a Learning OutcomeClarity & Language |
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10 pts |
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This criterion is linked to a Learning OutcomeOther Cases & Concepts |
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10 pts |
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Total Points: 50 |