help with 2 assgn due in 48 hours
Essay 3: Analyzing an Advertisement
The Advertisement
Remember that you want an ad that will provide you with enough to analyze so that you can write an entire essay about it. If you choose one that is too simple to analyze, then your writing (and probably your grade) will suffer.
Take a screenshot, copy and paste, or save the link (if a commercial) of the ad and save it. You will need to include this either on the first page of your essay or, if it's a link, you can provide it in the introduction. If your instructor cannot view the ad, they will not be able to properly assess your analysis.
The Advertisement
Prompt: Select a school-appropriate advertisement and write a five-paragraph essay (minimum) with a minimum of 2 full pages of your own writing in which you complete the following tasks:
· Lesson 4.1:
· Determine the type of advertisement (brand, retail, directory, political, direct response, native, or PSA).
· Identify the target audience.
· Identify & explain the techniques used specific to the type of advertisement.
· Lesson 4.2:
· Identify & explain the general advertising techniques used (repetition, bandwagon, nostalgia, endorsement).
· Identify & explain any propaganda included in the ad.
· Lesson 4.3:
· Identify & explain the visual techniques used in the ad (color psychology, the rule of thirds, body language, focal point).
· Lesson 4.4:
· Analyze the placement, word choice, and visual techniques used in the text features of the ad (headline, subhead, copy, call-to-action, & images).
· Identify whether or not the ad could qualify as "clickbait."
· Objectively summarize the analysis of the advertisement.
· Use APA formatting for in-text and Reference Page citations
Citing Your Sources
You will use APA format to cite your sources. Your sources can be the lessons in the course as well as the specific advertisement that you are analyzing.
Your text should be cited at the end of the essay on its own page that has the title "References" using this example format for a guide. These are only examples of how to cite the lesson, not how to cite the source for your selected ad. Each lesson in the module will have its own source citation.
Excel High School. (2022a). "Lesson 4.2: Advertising Strategies." English 10. Retrieved April 22, 2022, from *insert URL for the lesson here without the asterisks*.
Excel High School. (2022b). "Lesson 4.5: Analyzing an Advertisement." English 10. Retrieved April 22, 2022, from *insert URL for the lesson here without the asterisks*.
Because you will be using sources with the same author (Excel High School) and the same year (2022), you will organize the sources in alphabetical order by the name of the lesson (Lesson 4.1 would be listed first) and then when you use in-text citation, you will label them with a, b, c, d, or e as you saw in the References page example. See below for an example of the in-text citation format.
Bandwagon strategy is "a marketing tool that relies on using people's fear of missing out or a desire to belong to the in-group in order to gain consumers" (Excel High School, 2022a).
The "a" in the in-text citation refers to the first lesson listed on your "References" page; in this case, Lesson 4.2 is listed first.
The Rubric
This assignment will use the Excel General Rubric. You can find a video about the rubric to view, but the rubric is also found in this assignment as well. Be sure to review the rubric before you begin working on the assignment. That way, you will fully understand how you will be scored on this written assessment.
Step 1: Brainstorming
You can remake these graphic organizers in your notes or click on the link to download and print them. They will help make sure that you collect evidence from and analyze the advertisement in an organized way. You will not turn in these graphic organizers; they are only here to help you with the brainstorming phase of The Writing Process.
Type of Advertisement & Target Audience
General Advertising Techniques & Propaganda
Based on the information in the lessons, identify & explain the general advertising techniques used (repetition, bandwagon, nostalgia, endorsement) and any propaganda included in the ad.
Visual Advertising Techniques
Based on the information in the lessons, identify and explain the visual techniques used in the ad (color psychology, the rule of thirds, body language, and focal point).
Advertising Text Features
Based on the information in the lessons, analyze the placement, word choice, and visual techniques used in the text features of the ad (headline, subhead, copy, call-to-action, & images).
Identify whether or not the ad could qualify as "clickbait."
Steps 2 & 3: Organizing and Writing the Essay
Once you have gathered all of your information, you're going to want to take some time to organize your information. You can use the Writing Lab's Organization section to help you.
After you've organized the information, you will want to write a draft. Drafting your essay will be based on the brainstorming and organizing you have done, but you can find some helpful tips under Drafting in The Writing Lab.
Don't forget the summary paragraph at the end!
Step 4: Revise Your Essay
Once your draft is written, you need to take some time to revise it. You can use the Revision lessons in The Writing Lab to help you identify how to do this.
Step 5: Edit Your Essay
Finally, when you are happy with the essay, complete some Editing; again, you can use the Editing lessons in The Writing Lab to fine-tune the grammar, usage, and mechanics in your essay.
Step 6: Submit Your Final Draft
Once you're happy with your narrative, you will submit it.
Important Policies:
· All essays are submitted to various plagiarism software programs to check for copied material. Copying parts or all of other people's written work and passing it off as yours violates the school's Academic Integrity Policy, which could lead to expulsion.
· The first use of platforms such as CourseHero to cheat will lead to a resubmission of the assignment that will result in a grade no greater than a 'B'. The second violation will result in failure in the course. The third violation will result in dismissal from the program.
· Students are allowed 3 (Three) attempts on all essays, 3 (Three) attempts on all written assignments, 3 (Three) attempts on all multi-media presentations, and 3 (Three) attempts on all projects. Each essay, written assignment, multi-media presentation, or project must achieve a 60% or greater. These are not cumulative grades for the assignments as they are each considered 1 (One) assignment where a student must have 60% or greater.