Order 1021988: Read Instructions

English 1C

Essay #4

Due day of the final

Cooper

Develop an essay that is at least four pages long in which you analyze how and why a particular magazine advertisement functions and persuades consumers to buy the product being advertised. The essay should address the following issues (some of these numbered points could be discussed in the same paragraphs—3&4, 6&7):

1) Provide a clear and detailed description of the advertisement, highlighting any

significant features about the ad’s appearance (could be done in the introduction or first support paragraph depending on the ad’s appearance).

2) Outline the evidence and appeals to needs and values found in the ad. And suggest an appropriate warrant.

3) Describe the target audience including personal characteristics, economic level,

attitudes, etc.

4) What does the ad reveal about the audience’s (interests, goals,

concerns, expectations, presumed intelligence level, etc.)?

5) Analyze the verbal and visual messages the advertiser intends (discuss the

relationship between words and images).

6) Discuss any larger social issues the ad raises?

7) Discuss any gender, racial, social, economic, or other stereotypes that the ad portrays.

8) Discuss what is particularly effective and ineffective about the ad (you must discuss at least two logical fallacies).

The essay should end with an appropriate conclusion paragraph

Try to use a color, full-page advert. Pick one that has plenty to discuss that combines both images and text. By all means pick an ad that you feel has controversial aspects to it. Do not pick an advert found online.

The ad must be attached to the back of the essay when you hand in the essay. I can’t grade essays without the ad!