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ECOM 322: Social Media Marketing

2020)-(2019 Semester nd2

Discussion Question

Write a report discussing the following points:

1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia

(In 2019/20).

▪ Give the reasons behind their success?

▪ What is the added value of this marketing campaign for the

company/organization?

2. Two social media marketing campaign in Saudi Arabia that failed (Last two years).

▪ Why did the social media marketing campaign fail?

▪ And what can we learn from them?

Notes:

▪ For each case, provide the following information: Company Name, Campaign Name

and Social media platforms used.

▪ Examples can be a profit or non-profit organization.

Assignment Guidelines:

▪ This assignment is an individual assignment.

▪ All students are encouraged to use their own word.

▪ Your Assignment must include:

▪ A cover page that contains the following: Student name, Student ID and CRN

▪ A “References” section listing all sources included. And ensure that you follow the

APA style in your report.

▪ A mark of zero will be given for any submission that includes copying from other

resource without referencing it.

▪ Your report length should be between 500 to 700 words.

▪ Assignment must be in Word format only no PDF.

▪ Your file should be saved as Word Doc.

[Example]: [Student Name] [CRN] ECOM 322 - Discussion Question.doc

Submission:

Type Due date Point covered Marks

Final submission Week 12 All 5 marks

Note: Submission will be through the Blackboard.