Unit 8 Assignment: Final Project Part II:Social Media Plan
Due Date: 11:59 pm EST Thursday of Unit 8 Points: 100
Overview: Using the data and findings from the Social Media Plan Analysis, write an operational plan for using social media to communicate with a targeted community for your chosen emergency response agency.
Instructions:
• Create an operational social media communications plan based on previous
analysis using the provided template.
Requirements:
• Complete the Social Media Plan form.
Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.
EMH280 – Crisis Communication & Social Media
Final Project Part II: Social Media Plan
Evaluation Rubric for Social Media Plan Assignment
CRITERIA Deficient Needs Improvement
Proficient Exemplary
0 – 5 points 6 – 7 points 8 – 9 points 10 points
Introduction The introduction is not present or does not focus on the importance of social media presence and the comprehensive plan.
The introduction is limited in its focus on the importance of social media presence and the comprehensive plan.
The introduction focuses on the importance of social media presence and the comprehensive plan.
The introduction focuses strongly on the importance of social media presence and the comprehensive plan.
0 – 5 points 6 – 7 points 8 – 9 points 10 points
Objectives Almost none to none of the Objectives are accurately aligned with the larger strategy and may not include both short and long term Objectives.
Some of the Objectives are accurately aligned with the larger strategy and may include some short and long term Objectives.
Most of the Objectives are accurately aligned with the larger strategy and includes both short and long term Objectives.
All Objectives are accurately aligned with the larger strategy and includes both short and long term Objectives.
0 – 5 points 6 – 7 points 8 – 9 points 10 points
Social Media Team Information
Staff members are not designated, their role is not outlined and does not make sense.
Some of the staff members are designated, their role is partially outlined but may not make sense.
Many of the staff members are designated, their role is outlined and makes sense.
All of the staff members are designated, their role is clearly outlined and makes sense.
0 – 5 points 6 – 7 points 8 – 9 points 10 points
Social Media Team Resources
There are no details provided on resources used to support the plan and management of the platforms.
There are limited details provided on resources used to support the plan and management of the platforms.
Most of the resources are outlined to support the plan and management of the platforms.
All of the resources are clearly outlined to support the plan and management of the platforms.
0 – 7 points 8 – 10 points 11 –13 points 14 points
Platforms and Audience
Platforms and audiences are not well thought out and does not contain detailed information.
Platforms and audiences are thought out and contains some detailed information.
Platforms and audiences are thought out and contains many pieces of detailed information.
Platforms and audiences are well thought out and contains detailed information.
0 – 7 points 8 – 10 points 11 –13 points 14 points
Content Strategy
Content strategy is non-existent.
Content strategy is not well thought out.
Content strategy is thought out.
Content strategy is well thought out.
0 – 5 points 6 – 7 points 8 – 9 points 10 points
Community Interaction Guidelines
Guidelines are not clear or are not present and are not well thought out.
Guidelines are sometimes clear but may not be well thought out.
Guidelines are mostly clear and fairly well thought out.
Guidelines are clear and well thought out.
0 – 6 points 7 – 9 points 10 – 11 points 12 points
Social Media Metrics
Metrics are not outlined for each platform.
n/a n/a Metrics for each platform are outlined.
0 – 5 points 6 – 7 points 8 – 9 points 10 points
Clear and Professional Writing and APA Format
Errors impede professional presentation; guidelines are not followed.
Significant errors that do not impede professional presentation.
Few errors that do not impede professional presentation.
Writing and format are clear, professional, APA compliant, and error-free.