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effects of social media
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Introduction
Social media has become a common social broadcasting platform over the last few decades.
Various people, mainly the youths, are addicted to social media and use the platform in a compulsive and unhealthy manner.
Social media compulsive is an excessive devotion of time to social media as a communication and entertainment platform (Berkley, & Walter, 2013).
Social media is used as a platform for interaction, education, and businesses to deliver and receive information.
According to psychologists, between 5 to 10% of US citizens today meet the social media addiction criterion.
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The general importance of social media
Business people use social media as an emerging technology to improve their ads to attract more customers.
The employees can engage in communication with their peers and discuss how to improve an organization.
Social media enables an organization to uncover industrial trends and benefits from the goldmine of business intelligence.
Social media enables an organization to access unfiltered communication between customers on an organization’s product.
Social media is an excellent tool for enterprises and entrepreneurs interested in spying on their rivals' activities and performances.
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Benefits to a company using social media
Using social media is a cost-effective method of communication with significant stakeholders.
The company can communicate directly with customers.
The company will secure a significant market share since most young generation spent time on social media.
Social media enables a company to incorporate advertising applications such as ads to attract customers.
Social media provide companies to interact with millions of customers who use social media as a communication or business platform.
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Advertisement by Nike’s Company
Nike is among many companies that have benefited from social media as an advertising platform. This is because the advertisement by Nike company is not overbearing, and they can incorporate its long on either side of its advertisement image.
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How Nike’s company uses Social media
Nike Company is aggressive in utilizing Twitter as a social media.
It advertises its products by ensuring pictures posted on social media are neat and attractive.
All Nike's product images on social media are connected to its logo.
The audience of Nike's products is athletics, and people exercise their bodies to prevent chronic diseases.
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Samsung Company
Samsung Company is another proactive and aggressive enterprise in advertising its product through online platforms such as Facebook and Twitter. Samsung is sensitive to quality, and it ensures every advertisement image is clear and appears to its audience.
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Policies through social media
Employees in an organization are likely to use various social platforms.
Since what is posted on social media platforms might pose a risk to the whole organization, there is a need to make policies on using social media.
In some companies, only specific employees are supposed to post advertising messages on social media.
The process facilitates the sense of responsibility and accountability to specific individuals.
Importance of policies to customers
Customers can acquire consistent promotional messages from an enterprise.
In case of contradiction messages, customers are easily directed by the organization to a specific person responsible and accountable in the social media advertisement.
Through policies, employees are guided on what to post by the organization, and therefore customers can message from a specific platform consistently.
Customers can also get quick feedback on the company's product since they are specific people assigned to handle social media.
According to various organizations, policies have prevented employees o use their social media to post potentially risky materials through personal platforms.
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Use of social media in the workplace
Social media such as Twitter and Facebook are essential platforms for employee management.
Senior managers use social media to respond to complaints involving employees.
It is also an educative platform for instance in Linkedln incorporate blogging sites where managers can use to inform and educate employees within the organization.
The platform facilitates continuous learning within the organization.
During a technological implementation process such as EHR employees in an organization can educate each other before, during and after a training section. Thus, social media enable employees to have a continuous learning process within the organization.
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Use of the social media in the workplace
Employees can be able to care YouTube-like repositories to educate members on how to retain and acquire more referral.
Social media also facilitate effective recruitment of workers. Social media platform provide some insight to managers about the personality of an applicant.
Social media also enable an organization to tackle employees’ behavior.
It facilitates virtual management where managers can be able to monitor a project when away from the enterprise through video sharing with the concerned employee.
For instance, when an employee seeks permission and claim to be sick but found on the social media he/she is found being out and about the resource department can take action against such an employee.
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Importance of communication to employees
Social media platforms facilitate effective communication between employees and the public across the globe (Mutuku, 2018).
Effective utilization of social media has multiple benefits, such as the interaction of people when transacting businesses.
People can learn new things by comparing opinions from diverse minds across the globe.
Employees can be able to make a comparison of their competitiveness by analyzing another enterprise in social media.
Importance of communication to an organization
Firms with the industry can discuss policies to enhance their production.
Through communication, firms in the same industry organize seminars and workshops through effective communication in social media.
Through social media, organizations can use advertisement techniques used in other countries with the need to incur expenses for traveling during benchmarking.
It is the most effective and the cheapest method of communication.
Professionalism
Through social media, employees are not supposed to share enterprise information with the competitors.
Employees are not supposed to use their social media platform to share an organization's data.
Employees are required to advertise the company only through the approved platform by the organizations.
Employees are supposed to provide the organization with accurate information from the customers utilizing the social media platform.
Conclusion
Employees should be monitor on how they are using social media platforms when at work.
Employees can use a lot of time on social media for personal reasons during working hours, thus compromising an organization's official activities.
Spending more time on social media makes people socially isolated, thus compromising their physical, mental health (Kurniasih, 2017).
Social media is a show-of platform since people always post photos of their best moments, affecting people's perception of challenges in their lives.
Excessive use of social media makes people compare material things with others which demean the meaning of life.
The excessive use of social media triggers more sadness as the more we use social media, the more we lose our happiness. Employees should, therefore, not use social media platforms for their activities at work.
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References
Berkley, H., & Walter, A. (2013). The social media advantage: An essential handbook for small business. Self-Counsel Press.
Kurniasih, N. (2017). Internet addiction, lifestyle, or mental disorder? A phenomenological study on social media addiction in Indonesia. KnE Social Sciences, 2(4), 135. https://doi.org/10.18502/kss.v2i4.879
Mutuku, C. (2018). Advantages and disadvantages of using social networks in business. GRIN Verlag.
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