Strategic Audit 14 pages
|
Factors |
Weight |
Rating |
Weighted score |
|
Opportunity |
|
|
|
|
Further business diversification |
0.1 |
4 |
0.4 |
|
New product development |
0.15 |
4.5 |
0.675 |
|
Rapid Innovation |
0.05 |
3.3 |
0.165 |
|
Emerging global market |
0.15 |
4.5 |
0.675 |
|
Occupied share of Ericson in mobile segment |
0.1 |
4 |
0.4 |
|
|
|
|
|
|
Threats |
|
|
|
|
Low diversification |
0.15 |
3.5 |
0.525 |
|
Strong competition |
0.1 |
4 |
0.4 |
|
Similar products offered |
0.05 |
3 |
0.15 |
|
New coming brands |
0.05 |
3 |
0.15 |
|
Lower price products by other brands |
0.1 |
4 |
0.4 |
|
|
|
|
|
|
Total |
1.0 |
|
3.94 |