ECOM 301 Part 2

Critique and Analysis

Week-6

Purpose

To assess your ability to evaluate how an organization (of your choice) uses the below mentioned points.

The selected company is " Coca-Cola "

1. ONLINE BRANDING AND VIDEO MARKETING.

2. Email Marketing to Build Consumer and Business Relationships.

3. Customer Service and Support in Web Space

4. E-Commerce B2B, B2C

Overview

Pick a company of your choice and investigate how the company is implementing the above mentioned points.

Action Items

Summarize and evaluate the company on below:

1 Effective utilization of terms like; Viral and Video marketing.

2 How company is developing brand building

3 Impact of Direct mailing and permission marketing

4 Using Tools and techniques to increase the customer support and increasing the loyalty.

5 Impact of E Commerce and E Business