e-marketing 2 parts assinment

1

The College of Administrative and Finance Sciences

E-commerce Department

E-Marketing (ECOM301)

Digital Marketing Plan Project

You work for a company as a digital marketing manager and you've been asked to prepare a

comprehensive digital marketing campaign. The campaign will run for the duration of one year,

starting January until December 2021.

Important note:

In this project, you are required to select one of the businesses below based on what you learn

from this course and your perspective.

1. https://camelstep.com/sa 2. https://www.12cups.com.sa

3. https://safesterile.com/ 4. https://rashof.com

5. https://store.asqgrp.com/ 6. https://floward.com

7. https://saudi.ibrahimalqurashi.com 8. https://www.dokkanafkar.com

9. https://carezone-sa.com/ 10. https://alephksa.com/

11. https://dripnsipsa.com 12. https://alhatab.com.sa/ar

13. https://www.baja.com.sa/ar/index.php 14. https://www.whites.net/

15. https://blacktea.com.sa/ 16. https://hadict.com/

17. https://niceonesa.com/ar/ 18. www.karazlinen.com/

19. www.ekuep.com 20. www.sorrah.sa/

21. www.eyewa.com/sa-ar 22. www.nv.sa/

23. www.darzan.sa/ 24. www.rewayah.store/

25. www.sahaba.store/ 26. www.natureland.net/ksa_ar/

27. www.aratopia.sa

2

Requirements Part 1, around (500-700) words: Due week 6, on 27/2/2021. (Refer to the Textbook Chapters

2 & 3, and apply the following in the context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.

a. Customers’ persona.

You should define:

▪ The target audience of your business.

▪ You will create three marketing personas that represent the organization’s target

audience.

b. Competitors analysis

▪ Competitor analysis

Explain the impact of internet on the five forces (Porter’s five forces model).

▪ Benchmarking

Review the digital marketing tools/platforms of 2-3 local competitors and pay attention

to their tone and personality and analyze your competition’s digital marketing

tools/platforms, base your analysis on what you’ve observed on your competitor’s

digital marketing tools/platforms across all platforms.

c. Digital Marketing Suppliers and/or Digital Marketing intermediaries.

▪ Review customer use of different types of digital publisher or media sites which may

influence their decision.

2. Summaries the macro-environment variable your company needs to monitor when operating

the digital marketing campaign. (two or three variables for each force are sufficient)

▪ Apply PESTLE strategic analysis tool in order to measure and assess the digital market.

a. Technological forces.

b.Legal forces.

c. Economic forces.

d.Political forces.

e. Social forces.

3

Important instructions and Notes

Part 1 Due 27/2/2021 5 Marks

Part 2 Due 27/3/2021 10 Marks

Part 3 Due 24/4/2021 10 Marks

1. This is an individual work.

2. You will submit online through blackboard.

3. A cover page is required for each submission, one mark will be deducted if there is no

cover page.

4. The submitted document needs to be structured as follow: a cover page, assignments’

requirements’, then your answers. without these instructions.

5. The assignments parts will be each submitted on a different date. However, part 2 needs to

contain part one, and part 3 needs to contain parts 1 & 2.

6. The reference list, a minimum number of 10 references and citations is required, and you

must use APA referencing style.

• Quotations must be cited to its resources.

7. The paper styles:

• The format of the paper needs to be introduction, main body and conclusion.

• Your work needs to be consistent in terms of style, tone and appearance.

• Font size: 12.

• Font type: Times New Roman,

• Page are numbered.

• 1.5 spacing between lines and paragraphs.

• Left alignment.

8. Entire project word count, around 2500 words.

9. You must check the spelling and grammar mistakes before submitting the

assignment. You can ask someone to proofread your work or use online tools.

10. Up to 20% of the total grade will be deducted for providing a poor structure of assignment.

Structure includes these elements: paper style, free of spelling and grammar errors.

11. In case of any questions, please refer to your instructor.