E-COMMERCE
ECOM 301: E-marketing
Project Assignment
Purpose
▪ To assess your understanding for E-Marketing/Digital Marketing in an organization of your choice.
▪ Project will be based on the implementation of the Tools and technologies in real world.
▪ Project will require summarizing, demonstrating, and the use and potential values of E- Marketing/Digital Market for an organization.
Action Items:
Students can make market plan to launch a new product or services for any business in the market from KSA.
Attempt all Questions related to your organization. (Note: Questions should be in the serial order with references wherever is required).
1. Choose any Saudi business organization of your interest and analyze it accordingly.
For Example: [Maestro Pizza, HungerStation, Jarir Bookstore].
2. Prepare a market plan to launch a new product or services for your business in the market. [Introduction, website link, Product or services, Target audience and Objectives]
3.analayze tools and technologies to support business (current position – at least five)
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4. What strategies are to be implemented in the market plan to tackle competition.
5. Project your business by using the following:
A. Situational Analysis (SA)
a. SWOT analysis
b. Industry Analysis [Porter’s Five Forces]
c. Projections on market demand
B. Market and Cost Analysis (MA)
a. Segmentation analysis and strategy
b. Positioning in the marketplace [4P's of marketing]
c. Procurement of goods and Services
d. Major customer acquisition techniques, online advertising, ad serving and targeting
C. Market tools and Application (MA)
a. Core Marketing Concepts and define value chain
b. Use of Branding and video marketing
c. E-mail Marketing and Social Media Marketing
d. Available tools of E-Commerce
For each define [Tools & Channels, Campaign objective, Strategy and Tactics]
D. Web-enabled Supply Chains (WEB)
a. SEO and Search engine marketing
b. Use of Web application for the outsourcing of logistics services
c. Cloud computing and Customer Relationship Management
6. What scope and limitations of electronic media (E-marketing as well as digital marketing) your Business will possess in the world of marketing business.
7. Reference list
Assignment Guidelines:
-This assignment is an individual assignment.
-All students are encouraged to use their own word.
Your Assignment must include:
-Ensure that you follow the APA style in your project.
-Your project report length should be between 2200 to 2700 words.