E-portfolio Assignment - Due Exactly in 7 Hours from.

Industry Information (possible one page overview of industry?)

Competitor Information (could include comparison chart with some description)

· Positioning of firms in industry

· Market Share of firms in Industry

· How copiers affect business models

· How Copiers Work (glossary of terms)

· Ranges and “average” models available

· e.g., size, volumes, capabilities

· Typical company policies

· How often products break down

· How long copiers last

· Machines available

· e.g., sizes, features, options

· Prices

· Reputation / Credibility

· Time in business

· Awards

· Reviews

· Service

· Position in Market

· Policies

· Company values

· e.g., sustainable, treat employees, etc.

· Contact information (You and Firm)

Product Information (can include specs & policy page … not commission etc.)

Potential Resistance (think about “proof sources” or what is already answered above)

· Machines Available

· Sizes

· Features

· e.g., speed, volume, standard

· Options

· Supplies

· Costs/Prices (should not be provided to customers because of complexity but need to be able to access)

· Discounts

· Lifespan

· Service

· Included

· Available

· Quality

· Policies related to (e.g., shipping, terms, etc.)

· I’ve had a bad experience with your company/product in past.

· Not good enough warranty, return policy, capability (e.g., modular design, interface), quality, or response time.

· Competitor has better warranty, technology,

· Doesn’t meet my needs/do all I need.

· Like competitor more.

· Hard to use.

· Not sure I believe you.

· What are your credentials?

· Price is too high/want a discount (proving after role play 1)

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*Basic Issues: fear change, don’t trust you, not ready to buy, feel rushed …*

*probably need addressed outside of e-portfolio