digital business assignment about KICKSTARTER, 1500 words, due date 26 november

1500-word report analysing Kickstarter https://www.kickstarter.com/

Remember that reports rely more on references that validate your work.

Include the following table of contents (besides cover page and reference list):

· Introduction to the company: essential information, mode of digital business.

· Analysis of digital resources:

▪ Website

▪ Mobile app

▪ Social media profiles

▪ E-commerce

· Key performance indicators

▪ Traffic

▪ Downloads

▪ Engagement

▪ Activity report o SWOT analysis (concerned with their digital presence)

· One key recommendation for the company regarding its digital strategy: what could they do to improve the one that they have?